Senior Digital Marketing Specialist

This is a fully remote position, open to applicants in Florida, +10 more states.

📋 Description

• Create captivating, audience-targeted content for various platforms including web, email, social media, advertising, and other digital assets.

• Develop strategic marketing materials across a range of digital channels that adhere to brand guidelines and digital best practices.

• Collaborate with cross-functional teams to enhance leads, engage stakeholders, and achieve digital marketing goals.

• Ensure content aligns with strategies for digital advertising, email marketing, and website copy.

• Formulate and implement email strategies and plan organic marketing communications.

• Organize, create, assess, and optimize intricate email automation for lead generation, stakeholder retention, and nurturing sequences.

• Oversee the technical management of the email platform and related integrations, including database upkeep, contact list hygiene, and performance enhancement.

• Manage sender reputation to improve email deliverability and overall effectiveness.

• Expand paid lead-generation subscriber lists while optimizing engagement and long-term value.

• Analyze data and campaign performance to inform digital content and email strategies.

• Write SEO-optimized website content informed by user experience best practices.

• Collaborate with freelance writers to meet deadlines and deliver consistent, brand-aligned outputs.

• Remain updated with trends and innovations in digital marketing and content strategy.

⛳️ Requirements

• A creative thinker with a knack for producing engaging, action-oriented content that aligns with digital best practices, including SEO.

• Outstanding written communication and copywriting abilities; adept at adjusting tone and style for various audiences and formats.

• A bachelor’s degree in English, creative writing, journalism, or a related field is preferred.

• Must live in a state where the organization has a recognized employee presence, including Florida, Georgia, Illinois, Indiana, Kansas, Kentucky, Missouri, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, and Virginia.

• Over 5 years of copywriting experience, with at least 2 years focused on digital copywriting.

• Demonstrated capability to produce both creative and technical copy clearly and concisely for targeted audiences.

• Strong ability to maintain a consistent brand voice across various platforms.

• Competence to collaborate effectively and work independently while juggling multiple projects.

• Detail-oriented with a strong focus on deadlines.

• Ability to accept and respond positively to feedback.

• Strong project management, critical thinking, and problem-solving skills.

• Familiarity with AP Style.

• Understanding of SEO content best practices.

• Experience with email marketing software and digital content management tools.

🏝️ Benefits

• Flexible Work: Enjoy the option to work remotely with adaptable hours.

• Award-Winning Culture: Recognized as one of the Best Places to Work in Kentucky since 2012.

• Purpose-Driven Work: Contribute to the content and communications of a global organization focused on enhancing the coaching profession.

• Equal opportunity employer.