Senior Director, Sales Enablement

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take charge of the complete development process for proposals, case studies, decks, white papers, and presentations for significant pursuits and designated accounts.

• Create repeatable playbooks, templates, and a resource library for producing high-quality, on-brand collateral.

• Lead responses to RFPs and major multi-capability program initiatives alongside Commercial and technical subject-matter experts.

• Convert customer insights, market trends, and competitive intelligence into unique narratives and value-driven selling frameworks.

• Collaborate with Vertical Marketing and market leaders on messaging specific to segments and go-to-market strategies.

• Manage executive-facing sales narratives and talking points for crucial pursuits and strategic partnerships.

• Provide guidance to strategic account managers and executive sales leadership on pursuit strategies, competitive positioning, and content sequencing.

• Lead and mentor a small team of technical/proposal writers and collateral specialists.

• Design and oversee AI-driven systems and workflows for personalized content creation.

• Develop reporting and tracking mechanisms that connect collateral to pipeline and revenue outcomes in collaboration with Marketing Ops & Analytics.

• Undertake additional responsibilities as assigned.

⛳️ Requirements

• Over 10 years of experience in product marketing, sales enablement, or revenue/GTM marketing, ideally in support of complex, long-cycle B2B or B2G sales.

• Proven track record of constructing narrative frameworks, sales plays, and enablement programs that significantly impacted pipeline or revenue.

• Experience collaborating directly with sales leadership, strategic account managers, or executive stakeholders on active pursuits.

• Proficiency with AI-enabled tools and workflows for content generation, personalization, and scaling enablement initiatives.

• Strong executive presence.

• Exceptional written and verbal storytelling abilities.

• Degree in marketing, communications, business, or a related discipline.

🏝️ Benefits

• Annual incentive compensation may be available.

• Long-term incentives may be available.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Retirement benefits.

• Paid time off.

• Comprehensive benefits package.

• Employee shared ownership in the company.

• Employees share in the financial rewards of company success.