Senior Director, Product Marketing, Content

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop narratives for Impiricus and its product portfolio, including messaging frameworks, value propositions, competitive positioning, personas, and use cases.

• Become proficient in the Impiricus commercialization platform and present it to various internal and external audiences.

• Establish the product marketing roadmap and launch strategy for products, capabilities, and significant releases.

• Collaborate with the Product team early on to incorporate market and customer insights into product strategy.

• Define target launch audiences, narratives, content, experiences, channels, enablement, and success metrics.

• Oversee the strategy and development of product-related and thought leadership content throughout the marketing funnel.

• Develop product pages, sales materials, case studies, one-sheets, presentations, demos, videos, executive content, and launch assets.

• Collaborate with Sales to create compelling materials for pharmaceutical leaders across commercialization functions.

• Convert product capabilities, customer challenges, and proof points into clear and persuasive sales narratives.

• Work with ABM to craft personalized positioning, presentations, use cases, and materials for priority accounts.

• Team up with Events to produce product demonstrations, interactive experiences, installations, and activations.

• Collaborate with Design to create visual representations of products, platforms, workflows, and value propositions.

• Gather market intelligence on buyers, users, competitors, healthcare commercialization, and the AI market.

• Relay market insights to Product, Sales, and Marketing teams to refine positioning and uncover opportunities.

⛳️ Requirements

• Over 7 years of experience in product marketing, content marketing, or similar roles.

• Significant experience in leading product marketing or an integrated product and content marketing function within a technology company.

• Preferred experience in AI, enterprise SaaS, healthcare technology, or other technically complex categories.

• Outstanding communication and writing abilities.

• Capacity to simplify intricate concepts without oversimplifying them.

• Strong product-mindedness and an understanding of sophisticated technology, its purpose, problems solved, and points of differentiation.

• Ability to achieve fluency in a complex platform to demonstrate it confidently.

• Innovative marketing approach and a strong perspective on producing high-quality work.

• Proven ability to collaborate across functions with Product, Sales, Design, and Marketing teams.

• Flexibility to shift between strategy and execution in a rapidly growing environment.

• Experience utilizing experiential marketing to launch, demonstrate, or showcase technology is a significant advantage.

🏝️ Benefits

• Medical, dental, and vision insurance for you and your dependents.

• On-demand healthcare concierge services.

• Pre-tax savings options including HSA, FSA, and DCFSA.

• Monthly employer contributions to HSA for those enrolled in a high-deductible plan.

• Fully covered short- and long-term disability insurance.

• Life and AD&D insurance coverage.

• Flexible vacation policy.

• Paid parental leave after 6 months of employment.

• Flexible work arrangements: in-person collaboration is encouraged near an office; remote options are also available.

• 401(k) plan with company matching contributions.