Content Marketing Manager

This is a fully remote position, open to applicants in United States, +7 more locations.

📋 Description

• Take ownership of and continually enhance TP’s thought leadership webinar initiative utilizing Goldcast.

• Create an editorial schedule that aligns with key verticals, business lines, buyer personas, and purchasing stages.

• Pinpoint valuable topics that address the business challenges, market trends, and strategic priorities of target buyers.

• Collaborate with executives, subject-matter experts, clients, analysts, and industry influencers to produce unique content.

• Oversee the complete webinar process, which includes topic generation, speaker preparation, content development, execution, follow-up, and performance evaluation.

• Develop webinar briefs, speaker guides, moderator queries, talking points, promotional materials, and follow-up content.

• Optimize registration, attendance, engagement, on-demand viewing, and post-event conversion rates for webinars.

• Transform webinars and other long-form content into various formats such as videos, social media posts, emails, nurturing content, executive summaries, and sales enablement materials.

• Utilize AI for ideation, content creation, and personalization, while preserving human editorial judgment and brand standards.

• Create webinars, videos, blogs, infographics, points of view, FAQs, buyer guides, sales enablement snippets, executive summaries, and customer case studies.

• Simplify complex TP solutions, capabilities, and customer successes into clear, buyer-focused content.

• Formulate content strategies and assets for 1:Many, 1:Few, ABM, and line-of-business email nurturing programs.

• Design nurturing sequences that educate, engage, and guide prospects toward sales discussions.

• Ensure consistent messaging across various channels and campaigns tailored to priority verticals and horizontal business lines.

• Manage a centralized content calendar while establishing standards, workflows, templates, and processes.

• Evaluate content performance and refine the editorial calendar and content mix based on buyer behavior.

• Link content engagement to account-level and pipeline results.

• Set performance metrics covering registration, attendance, engagement, on-demand consumption, MQL/engaged-account progression, opportunity influence, and pipeline contribution.

⛳️ Requirements

• Over 5 years of B2B content marketing experience, ideally within technology, professional services, BPO, consulting, or another intricate B2B setting.

• Proven experience in developing and managing webinar and thought leadership initiatives.

• Excellent editorial and storytelling abilities.

• Experience in creating content for middle- and bottom-of-funnel audiences and enterprise buying committees.

• Experience in developing email nurturing content and supporting demand generation or ABM initiatives.

• Strong grasp of B2B buyer journeys, content marketing, and integrated campaign strategies.

• Practical experience with webinar platforms; experience with Goldcast is highly preferred.

• Familiarity with Generative AI tools for content creation and repurposing.

• Strong project management capabilities and the ability to manage multiple programs and stakeholders simultaneously.

• Ability to collaborate effectively with executives and senior subject-matter experts.

• Highly analytical and adept at using performance data for editorial and content investment decisions.

• Outstanding written, verbal, editing, and presentation skills.

• Comfortable working independently in a fast-paced, global, matrixed organization.

• Highly collaborative with the ability to influence matrixed sales and marketing teams.

• Must reside within the US or Canada.

• Must be eligible to work in the US and Canada without sponsorship.

🏝️ Benefits

• Comprehensive health benefits, which may encompass medical, vision, and dental coverage.

• Employment Assistance Programs.

• Health and personal time off (HPT).

• Leave programs as applicable.

• Competitive 401(K) plans.

• Life insurance.

• Supplemental medical coverage.

• Critical care insurance.

• Pet insurance.

• Flexible Spending Account (FSA) plans.

• Retailer discounts.

• Opportunities for career advancement.

• A culture that promotes inclusivity and diversity in the workplace.

• Option to work from home.