Senior Director, PR & External Communications

This is a fully remote position, open to applicants in Florida.

📋 Description

• Define and enhance the organization's enterprise brand reputation, AI-driven media strategy, multi-channel communications framework, and external communications.

• Design and implement a global PR, executive communications, and corporate reputation strategy that aligns with revenue and market positioning objectives.

• Provide guidance to the CMO, C-suite, and board on crisis management, enterprise positioning, media relations, and industry narratives.

• Lead corporate crisis communications and adaptive response protocols utilizing real-time media monitoring and predictive risk management models.

• Manage Analyst Relations initiatives with prominent industry analysts, including KLAS, Frost & Sullivan, and Forrester.

• Select and oversee a premier PR agency, while crafting unique PR strategies.

• Incorporate AI tools and data analytics into journalist outreach, press release enhancement, sentiment analysis, and trend forecasting.

• Direct agency partners, vendors, and internal teams to achieve media placements across digital, broadcast, and print platforms.

• Supervise executive thought leadership initiatives, keynote opportunities, podcast features, and strategic panel participation.

• Foster employee advocacy, social selling, and executive LinkedIn strategies utilizing AI-enhanced content engines.

• Integrate PR efforts with SEO, digital content, evaluation portals, and web properties.

• Develop and implement a corporate social media strategy across LinkedIn, Reddit, Instagram, TikTok, and Facebook.

• Create a unified communications strategy, employee engagement programs, and a global culture alongside the internal enterprise communications team.

• Direct global customer reference and success story initiatives.

• Oversee the annual customer HERO awards program.

• Manage the global PR and Communications budget.

• Establish contemporary PR metrics, including attribution modeling, share of voice, domain authority impact, brand sentiment, and full-funnel conversion metrics.

• Supervise six internal employees and collaborate with multiple external agencies.

⛳️ Requirements

• 12+ years of progressive leadership experience in PR, corporate communications, and brand reputation management.

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related business field.

• Background in high-growth B2B, healthcare, or enterprise technology industries is required.

• Demonstrated success operating at a Director or Senior Director level for global or multi-market organizations.

• Strong understanding of modern PR and Marketing technology stacks, including Brandwatch, Meltwater, Sprout Social, ChatGPT/Enterprise AI prompt tools, SEMrush, Google Analytics 4, Cision, and BuzzSumo.

• Expertise in crisis communication, risk management, and rapid-response media operations.

• Experience in architecting data-driven social selling, thought leadership, and employee advocacy frameworks that support commercial growth.

• Executive presence with experience in pitching to, coaching, and representing C-suite leadership.

• Financial acumen with experience managing seven-figure PR budgets and multi-agency partner networks.

• Willingness to travel domestically up to 25%.

🏝️ Benefits

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution.

• 401(k) matching contribution of 50% on your contribution deferred up to 6% of your compensation.

• Generous Paid Time Off and Paid Parental Leave programs.

• Company-paid Life and Disability benefits.

• Flexible Spending Account.

• Employee Assistance Programs.

• Company-sponsored Business Resource & Special Interest Groups.

• Opportunities for professional development, including tuition reimbursement programs and unlimited access to LinkedIn Learning.

• Global presence with in-person collaboration opportunities.

• Remote work availability for select roles.

• Weekly catered breakfast and lunch.

• Treadmill workstations.

• Zen and wellness rooms available within the BRIC headquarters.

• Dog-friendly HQ (US).