Manager, Public Relations – Consumer Storytelling

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement strategies for consumer communications and media outreach.

• Craft storytelling and media initiatives focused on consumers.

• Cultivate relationships with reporters in consumer, personal finance, and mainstream media.

• Proactively propose stories and handle incoming media inquiries.

• Compose press releases, media pitches, Q&As, talking points, consumer-focused blogs, and various communication materials.

• Support narratives related to product launches, credit education, data insights, and financial literacy.

• Collaborate with product teams, analytics, legal, marketing, and other stakeholders.

• Prepare spokespeople for interviews, briefings, and media interactions.

• Monitor media coverage, consumer discussions, and industry developments.

• Analyze earned media performance and provide actionable insights and recommendations.

• Oversee assigned projects from planning to execution.

⛳️ Requirements

• A Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related discipline.

• 4–7+ years of experience in communications, media relations, or public relations.

• Significant experience in consumer-centric communications.

• Experience in financial services, fintech, or similarly regulated industries is strongly preferred.

• Agency experience is encouraged.

• Skill in simplifying complex subjects and creating clear, engaging messages for consumer and mainstream media audiences.

• Understanding of the changing media landscape and the ability to adapt stories for various audiences and platforms.

• Experience in developing press materials and establishing media relationships within consumer, financial, or business outlets.

• Capability to manage communication projects from concept to completion.

• Proficiency in building strong cross-functional relationships.

• Ability to juggle multiple priorities and deadlines with precision and attention to detail.

• Familiarity with PR tools like Muck Rack for media monitoring, outreach, and reporting.

• Proactive, inquisitive, and comfortable taking ownership of tasks.

🏝️ Benefits

• An inclusive culture that embodies FICO’s core values.

• Opportunities for professional growth through various learning experiences.

• Competitive salary, benefits, and rewards programs.

• Emphasis on work/life balance.

• Employee resource groups available.

• Social events that foster interaction and camaraderie.

• Support for skill development and career advancement.