PR Manager

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Oversee public relations and communication efforts within the Pakistan market.

• Formulate and implement the PR and communications strategy for Pakistan, aligning with both regional and global business objectives.

• Recognize proactive storytelling opportunities to enhance Binance’s image, visibility, and positioning in Pakistan.

• Create communication plans for product launches, campaigns, partnerships, corporate announcements, and other significant business activities.

• Independently manage communication projects from planning to execution, overseeing timelines, stakeholder coordination, approvals, distribution, and reporting.

• Cultivate and sustain relationships with journalists, editors, broadcasters, and media stakeholders throughout Pakistan.

• Maintain a network within the business, finance, technology, fintech, crypto, mainstream, and relevant industry media sectors.

• Compose and review press releases, media statements, talking points, Q&As, briefing documents, executive messaging, opinion pieces, and other communication materials.

• Collaborate closely with Pakistan leadership, Marketing, Business, and other departments to align communication priorities.

• Oversee communications agencies and external partners, including briefing them on deliverables, performance tracking, and reporting.

• Assist with regional PR and communications initiatives, which include press materials, regional event support, executive profiling, media outreach, and stakeholder management.

• Work alongside Communications colleagues across MENA and other regions on campaigns, announcements, and media opportunities.

• Establish relationships with pertinent regional media in conjunction with the broader Communications team.

• Enhance Binance’s reputation, visibility, and positioning in Pakistan through strategic media relations, corporate communications, thought leadership, proactive storytelling, and crisis communication.

⛳️ Requirements

• A minimum of 5 years of experience in public relations, corporate communications, media relations, or a similar communications role.

• A robust professional network and established connections with journalists and media organizations in Pakistan.

• Proven experience in independently developing and executing PR strategies and communications campaigns.

• Deep understanding of Pakistan’s media landscape, encompassing business, financial, technology, and mainstream media.

• Exceptional written and verbal communication skills in both English and Urdu.

• Proficiency in Arabic is highly advantageous.

• Strong writing and editing skills, with experience in crafting press releases, statements, talking points, executive briefs, and other communication materials.

• Experience managing media engagements for senior executives and preparing them for interviews.

• Proven ability to handle crisis situations effectively.

• Capable of managing multiple projects simultaneously in a fast-paced environment and working efficiently under tight deadlines.

• Strong stakeholder management skills with the ability to collaborate across various functions, cultures, and levels of seniority.

• Highly proactive, organized, and comfortable taking ownership of projects with minimal supervision.

• Sound judgment and the ability to navigate complex or sensitive communication situations.

• Previous communications experience in technology, fintech, financial services, digital assets, payments, or another rapidly evolving regulated industry.

• Experience working within a multinational or international organization.

• Past communications responsibilities across markets outside Pakistan, especially in MENA or the broader Middle East.

• Experience contributing to multi-market communications programs.

• Established relationships with regional or pan-MENA business, technology, financial, or mainstream media outlets.

• Bilingual proficiency in English and Arabic is required for effective coordination with overseas partners and stakeholders.

🏝️ Benefits

• Competitive salary along with company benefits.

• Work-from-home options (the arrangement may vary based on the business team's work nature).

• Opportunities for career advancement and continuous learning.

• A flat organizational structure.

• Autonomy in an innovative work environment.

• An equal opportunity employer with a diverse workforce.