Senior Director, Performance Marketing Operations – O&O Lead Generation

This is a fully remote position, open to applicants in California, +10 more states.

📋 Description

• Lead and directly oversee the operational execution of all Owned & Operated pay-for-performance marketing programs.

• Transform executive priorities into scalable operational strategies and quantifiable business outcomes.

• Develop operational procedures and manage projects aimed at enhancing efficiency, scalability, and consistency in execution.

• Foster cross-functional accountability while identifying operational constraints.

• Supervise execution across various customer acquisition channels including outbound dialing, direct mail, digital media, and affiliate marketing.

• Ensure programs are launched accurately, efficiently, and in a timely manner.

• Collaborate with leadership to prioritize operational investments and identify growth opportunities.

• Manage operational reporting frameworks, KPIs, dashboards, forecasting, and performance analytics.

• Track lead quality, revenue performance, conversion rates, profitability, ROI, and operational efficiency.

• Convert complex data into actionable insights for executive leadership.

• Drive continuous optimization across acquisition channels through data-driven decision-making.

• Oversee tracking architecture, attribution, QA processes, and reporting systems.

• Ensure precise measurement from traffic sources through to lead generation, conversion, and revenue.

• Collaborate with development and technology teams to enhance system capabilities and scalability.

• Advocate for automation and process enhancements.

• Act as an operational partner to executive leadership across Product, Technology, Finance, Marketing, Sales, and Operations.

• Lead intricate cross-functional initiatives that involve both internal teams and external partners.

• Ensure alignment on priorities, timelines, and business objectives.

• Cultivate operational discipline while promoting collaboration and accountability.

• Develop an operational organization capable of supporting sustained growth within the O&O performance marketing sector.

⛳️ Requirements

• A minimum of 7 years of progressive experience in performance marketing.

• Extensive experience in an Owned & Operated (O&O) lead generation setting, supporting pay-for-performance customer acquisition programs.

• A Bachelor's degree in Business, Marketing, Analytics, Finance, or a similar field is required.

• Proven leadership experience in managing complex, cross-functional initiatives.

• Profound understanding of pay-per-call, pay-per-lead, CPA, affiliate marketing, and direct-response business models.

• Strong grasp of CPL, RPC, conversion rates, ROI, profitability, customer acquisition costs, and lead quality.

• Advanced analytical capabilities.

• Exceptional proficiency in Excel/Google Sheets.

• Hands-on media experience with one or more digital media platforms such as Google, Meta, or TikTok.

• Familiarity with AI-powered call center or voice agent programs.

• Ability to excel in an entrepreneurial, fast-paced environment.

• Must be a resident of Colorado, California, Florida, Illinois, Arkansas, New Hampshire, New Jersey, New York, North Carolina, Ohio, Texas, or Utah.

• Relocation assistance will not be provided.

🏝️ Benefits

• Remote work options with the possibility of onsite or hybrid arrangements for those within commuting distance of the Boulder, CO office.

• Flexible PTO plan.

• Generous holiday schedule, including a reduced workload between Christmas and New Year’s.

• Comprehensive health plans.

• Coverage of dental and vision premiums for employees.

• Flexible Spending Accounts Plan.

• Matching contributions for traditional and Roth 401k plans.

• Employee Assistance Program.

• Supplemental tenure-based leave for self-care and family priorities.

• Life Insurance coverage.

• Legal Assistance program.

• Discounts on Pet Insurance through the ASPCA.

• Opportunities for both in-person and virtual connections to foster company culture.