Senior Director of Partnerships

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify, attract, and forge partnerships with agencies, consultancies, fractional CMOs, technology providers, private equity firms, and other businesses that cater to high-growth consumer brands.

• Foster relationships with founders, CEOs, CMOs, investors, and senior executives who can connect you with qualified prospective clients.

• Create targeted strategies for partner acquisition and establish mutually beneficial referral and co-selling relationships.

• Negotiate commercial agreements, referral contracts, and strategic collaborations.

• Manage and expand a portfolio of strategic partners.

• Design partner onboarding, enablement, and engagement programs.

• Provide partners with resources for positioning, messaging, case studies, and introductions.

• Initiate regular partner meetings and initiatives for relationship building.

• Take ownership of the partner-sourced pipeline and new revenue objectives.

• Generate qualified introductions to DTC and e-commerce brands.

• Collaborate with Sales to qualify, track, follow up, and convert referrals.

• Monitor conversion rates from referrals to opportunities and from opportunities to clients.

• Develop processes, playbooks, operational rhythms, segmentation, prioritization, and activation frameworks for partnerships.

• Create tracking, attribution, reporting, compensation processes, and performance dashboards for referrals.

• Utilize CRM systems, AI, and automation to enhance partnership operations.

• Discover new partnership opportunities across emerging channels and ecosystems.

• Work with Marketing on events, webinars, content collaborations, and joint go-to-market strategies.

• Represent Advantage HQ at industry conferences, networking events, and executive gatherings.

• Provide market intelligence, competitive insights, and new business opportunities to leadership.

• Collaborate directly with executive leadership to formulate the long-term partnerships strategy.

⛳️ Requirements

• Over 7 years of experience in strategic partnerships, channel partnerships, business development, alliances, or similar commercial roles.

• Demonstrated success in building and scaling referral or strategic partnership programs that yield measurable pipeline and revenue.

• Background in digital marketing agencies, professional services, consulting, marketing technology, or the wider e-commerce ecosystem.

• Well-established relationships with agency founders, fractional CMOs, consultants, e-commerce executives, investors, or other relevant industry leaders.

• Experience managing partner-sourced pipelines, revenue targets, and commercial KPIs.

• Strong understanding of referral agreements, revenue-sharing models, co-selling arrangements, and strategic partnerships.

• Exceptional skills in executive relationship-building, communication, and negotiation.

• Experience in developing repeatable partnership playbooks, systems, and reporting frameworks.

• High organizational discipline with the ability to manage multiple strategic relationships at once.

• Entrepreneurial mindset with a focus on execution, ownership, and measurable results.

• North America required, with a strong preference for candidates located in the United States.

🏝️ Benefits

• Performance bonus.

• Equity.

• Fully remote work.

• Autonomy to shape the partnerships strategy.

• Direct collaboration with executive leadership and experienced teams in Sales, Growth, Marketing, and Client Services.