Senior Director of Marketing

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Design and execute unified go-to-market strategies for Joist.

• Manage the customer acquisition strategy and its performance across both paid and organic channels, focusing on traffic, signups, conversions, customer quality, acquisition efficiency, and revenue growth on Web, iOS, and Android platforms.

• Oversee Joist’s brand and product marketing strategy, encompassing positioning, messaging, voice, category narrative, competitive intelligence, launch strategy, and go-to-market enablement.

• Lead the go-to-market strategy and execution for Joist+, including aspects like positioning, pricing/packaging input, launch sequencing, and cross-functional alignment.

• Integrate acquisition, onboarding, conversion, and retention into a cohesive growth system.

• Manage the marketing elements of the Product-Led Growth (PLG) roadmap, including lifecycle engagement, experimentation, and pricing and packaging input.

• Develop and spearhead lifecycle marketing initiatives across onboarding, engagement, monetization, retention, and reactivation.

• Build and enhance marketing experimentation and measurement frameworks, including A/B testing, geo-testing, incrementality, and attribution.

• Lead and nurture the Joist marketing team across growth marketing, product marketing, and lifecycle marketing.

• Collaborate with Joist’s GM, PLG Growth, Product, Data, and central Marketing teams; provide performance reports and present insights on customer and growth trends weekly, monthly, and quarterly.

• Implement demand generation programs for current customers and prospects, including digital marketing, email, cross-selling, partnerships, webinars, and events.

• Assess marketing effectiveness and oversee budget allocation with an emphasis on customer growth, revenue impact, efficiency, and return on marketing investment.

⛳️ Requirements

• 10+ years of relevant experience in a product-led growth environment and/or within a SaaS organization.

• Proven success in building and managing senior-level relationships and leading high-performing teams.

• Experience in effectively operating through cross-functional and shared-service partnerships.

• Comprehensive marketing experience with a profound understanding of customer lifecycle stages and strategies to promote growth through new customer acquisition, expansion, and retention.

• Proven record of achieving customer acquisition and revenue growth objectives.

• Demonstrable success in outlining a clear ROI path through attribution modeling and/or marketing mix modeling (MMM) for substantial media expenditures.

• A strong history of driving innovative marketing initiatives that yield measurable revenue growth in both sales-led and product-led growth environments.

• Solid foundation in brand-building and product marketing fundamentals: positioning, messaging, competitive intelligence, and launch management.

• Familiarity with emerging AI-driven search and discovery channels, including AEO/GEO, is advantageous.

• Extensive knowledge of digital acquisition and lifecycle marketing, covering paid and organic channels, email, and other scalable growth avenues.

• Exceptional communication skills with an outstanding ability to collaborate effectively across various functions.

• Customer-centric mindset, motivated to innovate, highly organized, detail-oriented, and adept at managing multiple projects while adhering to tight deadlines.

• Experience in payments, fintech, or subscription/usage-based monetization models is a plus.

• Must be eligible to work without sponsorship.

🏝️ Benefits

• Flexibility to work in your preferred manner within your country of employment – whether in-office, remote, or hybrid.

• Ongoing investment in your professional growth and development.

• Comprehensive health and wellness benefits, including an annual wellness stipend.

• 401k plan with up to a 4% match and immediate vesting.

• Flexible and generous flexible time-off (FTO) policy.

• Employee Stock Purchase Program.

• Student Loan Repayment Program.