Senior Director, Media Strategy – Excellence

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee the enterprise media strategy for both Patient and HCP audiences, encompassing brands, indications, and assets.

• Convert enterprise objectives, customer experience, brand, and indication priorities into effective media strategies.

• Create portfolio-level assessments of media opportunities, customer requirements, audience behaviors, channel dynamics, and investment priorities.

• Direct media planning throughout the customer journey, from disease education and pre-launch engagement to branded activation, conversion, and ongoing interaction.

• Establish benchmarks for media planning, activation, measurement, and optimization.

• Provide guidance on investment decisions and trade-offs across audiences, brands, indications, lifecycle stages, and channels.

• Counsel the Vice President of Patient Experience and Commercial leaders regarding media strategy, investment, performance, and new opportunities.

• Lead integrated media strategies that connect audience needs, customer journeys, brand goals, creative strategies, channel roles, and business outcomes.

• Implement audience-first planning utilizing customer insights, segmentation, and behavioral signals.

• Oversee the mix of channels and platforms across traditional, digital, programmatic, streaming, search, social, endemic, point-of-care, and emerging media.

• Define media KPIs, measurement frameworks, and performance expectations.

• Conduct performance reviews, optimizations, and prepare media recommendations for executives.

• Collaborate with Digital and Analytics teams on media data, technology, measurement, activation, and optimization.

• Manage strategic relationships with media agencies and external partners.

• Cultivate cross-functional partnerships among Commercial, Brand, Patient Experience, HCP Experience, Digital, CRM, Market Access, Medical Affairs, Legal, Regulatory, Compliance, and Procurement.

• Set up media standards, frameworks, tools, and operational practices.

• Assess emerging media platforms, technologies, AI, automation, search discovery, and AEO/GEO opportunities.

• Ensure that media capabilities develop in a compliant manner and at scale.

• Build media talent and enhance organizational capabilities.

• Promote customer-centricity, accountability, experimentation, learning, innovation, and continuous improvement.

⛳️ Requirements

• BA/BS degree is required.

• Approximately 12–15+ years of relevant experience.

• Extensive experience in the pharmaceutical, biotechnology, or healthcare sectors.

• Strong understanding of media strategy, planning, activation, and performance across Patient/DTC and HCP audiences.

• Proven experience in developing enterprise and portfolio-level media strategies across multiple brands, indications, customer segments, and lifecycle stages.

• Familiarity with customer journeys, audience segmentation, and omnichannel engagement.

• Knowledge of traditional, digital, programmatic, search, social, streaming, endemic, point-of-care, and emerging media channels.

• Experience with media investment strategies, portfolio prioritization, and strategic trade-offs.

• Strong analytical skills using customer insights, media performance data, and business outcomes.

• Understanding of healthcare media data, identity, privacy, measurement, and compliant audience activation.

• Capability to assess emerging technologies, AI-enabled features, and evolving media platforms.

• Strong leadership skills with agencies and partners.

• Experience leading within a matrix environment and influencing senior stakeholders.

• Excellent executive communication and storytelling abilities.

• Knowledge of regulatory, privacy, and compliance aspects in healthcare media.

• Willingness to travel based on business requirements.

• Experience in supporting product launches, pre-launch disease education, brand growth, and lifecycle management.

• Proven experience managing substantial media investments and strategic allocation decisions.

• Experience directing media agencies, technology partners, and external collaborators.

• Experience working collaboratively across Brand Marketing, Patient Experience, HCP Marketing, Digital, CRM, Insights & Analytics, Medical Affairs, Market Access, Legal, Regulatory, Compliance, and Procurement.

• Experience in identifying and scaling new media capabilities, technologies, platforms, or innovative working methods.

• Experience leading complex cross-functional initiatives and influencing senior leaders.

• Proven track record in developing talent and enhancing organizational capabilities.

🏝️ Benefits

• Eligibility for short-term incentive programs.

• Eligibility for long-term incentive programs.

• Comprehensive benefits package.

• Retirement savings plans.

• Health benefits.

• Equal opportunity and inclusive work environment.

• Reasonable accommodations provided throughout the application, interviewing, and selection processes.