Senior Director, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the marketing strategy, annual plan, and budget encompassing people, programs, events, and agencies.

• Collaborate with the Chief Revenue Officer to establish pipeline targets, while managing both marketing-sourced and marketing-influenced pipelines.

• Oversee ClassWallet's brand identity, positioning, and messaging across the website, sales materials, proposals, and events.

• Develop and execute account-based marketing strategies aimed at state agencies, school districts, and other public-sector clients.

• Manage the event and trade show portfolio comprehensively, assessing the return on investment.

• Spearhead launch marketing initiatives in collaboration with Product Management.

• Drive the go-to-market strategy for new public program markets by engaging with initial reference clients.

• Curate marketing content, including case studies, thought leadership pieces, and creative writing, while providing approved messaging to the Proposals team.

• Operate the corporate website as a pipeline channel, concentrating on conversion, SEO, and accessibility.

• Establish marketing operations and reliable reporting, starting with attribution and a pipeline baseline within the first 90 days.

• Recruit, mentor, and lead a high-performing marketing team.

• Select and oversee agencies and contractors.

• Present marketing performance metrics to the Chief Product Officer and executive team, contributing to board reporting.

⛳️ Requirements

• A minimum of 10 years of B2B marketing experience, including at least 5 years in leadership roles.

• Proven experience marketing to government, education, or other public-sector entities, where lengthy sales cycles and formal procurement processes, such as RFPs, are standard.

• Demonstrated success in building or revitalizing a marketing function within a growth-stage organization.

• Established ownership of a pipeline target in collaboration with sales leadership, showcasing measurable outcomes.

• Practical experience in executing account-based marketing and event-driven programs.

• Strong foundation in product marketing, including positioning, messaging, and product launches.

• A player-coach who is adept at both executing tasks and leading teams.

• Data-driven, with proficiency in marketing automation, CRM systems, and marketing attribution methodologies.

• Exceptional writing and presentation skills, capable of engaging with executives, public officials, and families.

• Bachelor's degree or equivalent experience.

• Preferred: Background in fintech, payments, govtech, or edtech SaaS.

• Preferred: Experience in entering a new vertical or public program market, such as human services or workforce initiatives.

• Preferred: Experience facilitating a shift from a sales-led to a product-led operational model.

🏝️ Benefits

• Competitive salary and benefits aligned with experience.

• Supportive, family-oriented team culture.

• Encouragement, positive reinforcement, and appreciation.

• Healthy work-life balance.

• Equal Opportunity Employer.