Senior Director, Marketing

This is a fully remote position, open to applicants in California, +5 more states.

📋 Description

• Propel business acquisition growth and retention at a market-leading level through national operational scale and marketing activations driven by consumer insights for ICHRA plans.

• Develop integrated, growth-focused multichannel marketing strategies for a five-year horizon.

• Create and implement annual marketing plans aligned with line-of-business and sales teams.

• Guide the marketing team and agency partners in the execution of creative, content, omnichannel media, web, SEO, and direct-mail initiatives.

• Collaborate with Marketing Operations and Analytics to enhance DRTV, precision marketing, and data analytics capabilities.

• Optimize BME investment allocation and support ROI-driven decision-making and scenario planning.

• Manage daily partnerships with creative, media, and SEO agency partners.

• Oversee agency scopes of work and budget management.

• Foster a digital-first, customer- and market-oriented marketing team culture.

• Cultivate a learning environment focused on performance, inclusion, health, and community engagement.

• Provide training and coaching to people managers for effective talent recruitment and management.

• Accelerate the growth of diverse talent via sponsored programs and active mentorship.

• Empower teams to operate with speed, agility, and accountability.

• Influence partners to innovate new products based on customer insights and needs.

• Collaborate with Product, Sales, Operations, Finance, HR, Compliance, and other business stakeholders.

⛳️ Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Master's degree is preferred.

• A minimum of 10 years of marketing experience in a regulated industry is required.

• Previous experience in the healthcare industry, particularly in group benefit administration, is strongly preferred.

• Established track record in organizational and talent management.

• Proven experience in successfully leading change initiatives.

• Demonstrated capabilities in talent leadership.

• Successful history of partnering with and influencing key internal and external stakeholders within a complex business landscape.

🏝️ Benefits

• Competitive salary.

• Health insurance coverage.

• 401K retirement plan.

• Stock purchase plan.

• Tuition reimbursement assistance.

• Paid time off in addition to holidays.

• Flexible work arrangements including remote, hybrid, field, or office schedules.

• Additional incentive opportunities may be included in total compensation.

• Equal opportunity employer dedicated to promoting diversity.