Head of Marketing

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop, lead, and implement the comprehensive marketing strategy for the Brazilian market.

• Assume complete responsibility for performance marketing, brand marketing, sponsorships, affiliate marketing, CRM, social media, content, influencer marketing, partnerships, and offline campaigns.

• Manage integrated marketing campaigns across both digital and traditional channels.

• Drive player acquisition, engagement, retention, and reactivation efforts.

• Lead initiatives for brand development and positioning within Brazil.

• Identify, negotiate, and oversee strategic sponsorship opportunities.

• Supervise paid media, SEO, PPC, programmatic advertising, and other acquisition channels.

• Develop and refine affiliate marketing strategies and partner relationships.

• Collaborate with CRM and retention teams to enhance player engagement, loyalty, and lifetime value.

• Manage the overall marketing budget and track measurable returns across channels.

• Establish and monitor key performance indicators (KPIs) such as CPA, CAC, LTV, ROI, conversion rates, retention, and brand performance.

• Build, lead, and nurture high-performing marketing teams.

• Collaborate with Commercial, Product, Operations, Finance, and Compliance teams.

• Monitor trends in the Brazilian iGaming market, along with competitors, consumer behavior, and potential opportunities.

• Ensure adherence to Brazilian gambling regulations, advertising standards, and responsible gaming requirements.

• Report to senior management with strategic recommendations, performance analysis, and growth opportunities.

⛳️ Requirements

• Extensive experience in senior marketing leadership roles within the B2C iGaming industry, preferably with an online casino and/or sportsbook operator.

• Proven experience in the Brazilian B2C iGaming market is essential.

• Demonstrated capability to lead and manage the complete marketing function, encompassing both performance-driven and brand-building activities.

• Strong expertise in performance marketing, brand marketing, sponsorships, affiliate marketing, CRM, and digital acquisition.

• Proven track record in developing and executing large-scale, multichannel marketing strategies.

• Experience in negotiating and managing significant sponsorship agreements, brand partnerships, and commercial collaborations.

• Strong understanding of the Brazilian iGaming landscape, including local consumer behavior, competitive dynamics, and regulatory requirements.

• Demonstrated success in managing substantial marketing budgets and driving measurable business growth.

• Excellent analytical and commercial skills, with a solid understanding of marketing performance metrics and profitability.

• Proven leadership experience in managing multidisciplinary marketing teams and external partners.

• Ability to blend strategic leadership with a hands-on, results-oriented approach.

• Excellent communication, negotiation, and stakeholder management skills.

• Fluency in English and Portuguese is mandatory.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional growth and development.

• Dynamic and inclusive work environment.

• Comprehensive health and wellness benefits.

• Flexible working arrangements.