Senior Director, Integrated Marketing

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Develop and execute the integrated marketing strategy to meet annual pipeline and revenue objectives by segment and region.

• Take ownership of the marketing pipeline metrics.

• Oversee the Growth lead responsible for paid media, SEO, lifecycle/email, web conversion, ABM, and developer-led acquisition.

• Establish demand strategy for both top-of-funnel and bottom-funnel ABM initiatives.

• Supervise the Product Marketing lead, focusing on positioning, messaging, competitive intelligence, pricing/packaging input, product launches, and sales enablement.

• Collaborate with Product and Research leadership to convert frontier AI capabilities into enterprise-oriented messaging.

• Direct the Events & Partnerships lead and advance partner marketing efforts with cloud, SI, and technology collaborators.

• Execute co-marketing initiatives, joint field activities, and cultivate a partner-sourced pipeline.

• Maintain events to a pipeline standard.

• Manage and nurture three established leads and their teams, comprising approximately 20–35 individuals.

• Coordinate operational cadence with the Chief of Staff, including weekly pipeline assessments, monthly internal QBR-style evaluations, and quarterly planning with Finance and RevOps.

• Monitor marketing-sourced and influenced pipeline, conversion rates, velocity, ROI, launch impact, event ROI, partner-sourced pipeline, ABM engagement, and satisfaction with sales enablement.

⛳️ Requirements

• 15–20+ years of experience in B2B marketing.

• A minimum of 4–5 years leading cross-functional marketing teams within a high-growth enterprise SaaS, cloud, data, or AI/ML organization.

• Proven history of owning a pipeline metric.

• Experience managing at least two of the following areas: demand generation/growth, product marketing, field/events, and partner marketing.

• Proficiency in Marketo or HubSpot, Salesforce, an ABM platform such as 6sense or Demandbase, and attribution tools.

• Experience in marketing to technical buyers and promoting technical products.

• Strong preference for candidates with AI/ML, data infrastructure, developer tools, or cloud experience.

• Outstanding cross-functional leadership skills with Sales, RevOps, Product, and Finance teams.

• Authorization to work in the country of residence.

🏝️ Benefits

• Weekly lunch stipend of $75/£75 or equivalent in local currency.

• Comprehensive health and dental coverage.

• Dedicated mental health budget.

• RRSP matching, 401K, and Pension Scheme available.

• Full parental leave top-up for up to 6 months, applicable to either parent.

• Annual enrichment benefits that cover arts and culture, wellness/fitness, quality time, and workspace enhancements.

• Education and learning stipend for conferences, courses, and coaching opportunities.

• 6 weeks of paid vacation (30 working days).

• Budget allocated for travel to other offices for remote employees.

• Annual company offsite event.

• Daily lunch program, snacks, and frequent community and social gatherings for office-based staff.

• Co-working benefits for employees not located near an office.

• $500 stipend for home office setup.