Senior Director, Growth & Demand Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead Wrike's global demand generation initiatives, scaling impactful ABM programs and fostering enterprise pipeline expansion.

• Manage integrated campaigns, field marketing, ABM, and event strategies.

• Develop marketing strategies centered on the buyer journey, positioning Wrike as the indispensable collaborative work management system of record.

• Design, implement, and enhance targeted, multi-channel B2B marketing programs, campaigns, and high-touch ABM efforts.

• Supervise Wrike’s event portfolio, including the Collaborate conference, networking events, and industry trade exhibitions.

• Align events with sales follow-up tactics to nurture leads into successful business closures.

• Collaborate with Sales VPs and Sales Development to create campaigns specific to vertical markets and account-level strategies.

• Set up campaign measurement frameworks, define KPIs, enhance the performance of the demand generation funnel, and uphold lead lifecycle and follow-up standards.

• Utilize Wrike workflows and AI tools to scale campaign execution, improve personalization, and refine demand generation strategies.

• Lead, mentor, and cultivate a high-performing team across Demand Generation, ABM, and Events.

⛳️ Requirements

• Over 10 years of progressive leadership experience in B2B demand generation and growth marketing within a SaaS organization.

• Extensive knowledge in buyer journey mapping, lead management frameworks, pipeline acceleration, and practical marketing methodologies.

• Demonstrated success in executing lifecycle marketing, email marketing, webinars, digital marketing, content syndication, and comprehensive integrated campaign strategies.

• Ability to strategize with a 2–3 year outlook while remaining focused on execution and campaign details.

• Proven strategic alignment with enterprise sales leaders, field teams, and executive stakeholders to drive revenue growth.

• Proficiency in marketing automation platforms (Marketo, Eloqua, Pardot), CRM systems, and demand generation measurement frameworks.

• Familiarity with 6sense and its use in account prioritization, audience targeting, and integrated campaigns.

• BA/BS degree or equivalent professional experience.

• Experience in marketing to complex enterprise buying committees (Marketing, PMO, Professional Services, and IT).

• Established track record in creating customized, high-touch ABM campaigns and overseeing impactful corporate and field events.

• Practical experience in identifying and adopting advanced AI tools and automated workflows.

• Passion for mentoring and developing marketing talent, creating succession pipelines, and nurturing an inclusive, high-performance team culture.

🏝️ Benefits

• Flexible Time Off (FTO).

• Company 401(k) Match.

• Parental Leave: 18 Weeks Maternity / 4 Weeks Paternity.

• 2 Volunteer Days.

• Health (medical, dental & vision) Insurance (Employees + Dependents).

• Disability (STD, LTD) & Life Insurance Plans (2x Salary, Capped).

• Working from Home Allowance ($40 Monthly).

• $500 Working from Home home office set-up Stipend.

• Flexible working arrangements, including remote work, hybrid options, and co-working spaces across various locations.