Senior Director, Global Events

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the annual global events strategy and calendar for insightsoftware, Lineos, Certent, and Simba, aligned with company and brand revenue objectives as well as the fiscal year marketing plan.

• Determine the events portfolio, investment levels, and budget cuts based on cost and return analytics.

• Establish goals, targets, and success metrics for each event, which include audience engagement, accounts, meetings, scans, pipeline, and communication strategies.

• Collaborate with Revenue Marketing, Brand, and Product Marketing to incorporate events into broader marketing campaigns.

• Create customer and partner event programs that range from local gatherings and roundtables to a principal customer conference.

• Manage the global operational framework, encompassing processes, tools, templates, standards, Event in a Box, project management practices, and vendor guidelines.

• Supervise comprehensive delivery across different regions, covering logistics, booth and exhibit design, sponsorships, staffing, speakers, content, merchandise, shipping, and on-site execution.

• Direct negotiations and cultivate relationships with exhibit, audio-visual, venue, hotel, and sponsorship partners.

• Ensure that lead capture, loading, routing, and follow-up adhere to established service levels.

• Execute internal flagship events, including sales kickoffs and President's Club gatherings.

• Manage the events scoreboard, which tracks costs, leads, meetings, pipelines, closed-won revenue, and return on investment for each event, region, and brand.

• Analyze event and portfolio outcomes, suggest modifications, and take action based on findings.

• Present performance insights and recommendations to the CMO, CRO, and brand leadership teams.

• Lead, mentor, and retain the global events team, which includes regional Events Managers and Senior Events Managers.

• Control the global events budget, overseeing planning, allocation, forecasting, accrual accuracy, and invoice payments.

• Establish scalable roles, repeatable processes, and a shared service framework for each brand.

• Act as the primary accountability point for company events and manage demand with transparent prioritization.

• Build strong relationships with event organizers, industry bodies, and partners.

• Represent events within the marketing leadership team and contribute to the overall marketing strategy and operational model.

⛳️ Requirements

• 10+ years of experience in leading corporate events, trade shows, and customer experiences within the B2B software sector.

• 5+ years in a leadership role managing a distributed, multi-regional team.

• Proven record of managing a global events portfolio and budget exceeding $3M, with documented pipeline and return on investment outcomes.

• Experience in developing events as a measurable pipeline channel, covering goal setting, lead capture, attribution, post-event analysis, and Sales and BDR follow-up processes.

• Extensive experience across in-person, virtual, and hybrid event formats, from large industry trade shows to intimate executive programs.

• Demonstrated ability to create and enforce processes, tools, and standards that enhance the efficiency and consistency of an events team.

• Strong negotiation skills with experience in managing exhibit, audio-visual, venue, and sponsorship vendors, including contract negotiations and risk management.

• Exceptional written and verbal communication skills at the executive level.

• Comfortable presenting results and recommendations to C-level executives and sales leadership, with the ability to assertively decline requests based on data.

• A growth mindset and excellent execution capabilities: process-oriented, poised under pressure, and able to deliver results in a dynamic environment.

• Willingness to travel up to 30% of the time, including international travel.

• Proficient in Microsoft Office, Salesforce, and marketing automation reporting; experience with project management systems (Wrike preferred).

• Bachelor’s degree in Events, Communications, Public Relations, Marketing, or a related field, or equivalent experience.

• Preferred: Experience in marketing to finance, accounting, or data and analytics decision-makers, or within the financial software industry.

• Preferred: Experience managing events across a multi-brand portfolio or during a brand or company integration phase.

• Preferred: Background in a private equity-backed software organization.

• Preferred: Familiarity with intent data and account-based marketing as components of event targeting and executive meeting initiatives.

• CMP, CTSM, or a similar events certification is preferred.

🏝️ Benefits

• Additional bonus eligibility may be available.

• Willingness to travel up to 30% of the time, including international travel.

• Equal employment opportunity workplace.

• Background checks required for employment, where permitted by country or state/province.