Senior Director, Creative Operations and Activation

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee creative production, copywriting, design, and execution of campaigns for Acquisition, Engagement, Retention, Pricing, and Optimization initiatives.

• Manage campaign deployment across various channels including email, onsite, app, push notifications, SMS, social media, paid media, direct mail, and emerging platforms.

• Act as the primary liaison between the Consumer and the MarTech team on Salesforce Marketing Cloud, focusing on journey orchestration, personalization, automation, integrations, and roadmap development.

• Streamline workflows, eliminate outdated processes, and expedite the journey from concept to launch.

• Leverage AI and automation through dynamic content, reusable templates, modular creative assets, and scalable activation frameworks.

• Establish production standards, quality assurance processes, service levels, and performance metrics, and report on these metrics.

• Collaborate with Performance Marketing and Optimization & Pricing teams to translate business objectives into impactful campaigns and customer experiences.

• Drive change management as teams transition to new tools, workflows, and operational methodologies.

• Build, mentor, and develop a high-performing team that is accountable for delivering measurable business results.

• Evaluate success based on speed-to-market, throughput, adherence to service level agreements, quality assurance, reduced rework, minimized manual effort, adoption of personalization, stakeholder satisfaction, and overall marketing performance contribution.

⛳️ Requirements

• 12+ years of experience in creative operations, marketing operations, or campaign production.

• 5+ years of experience leading cross-functional teams in creative, copy, design, and campaign operations.

• Proven track record of executing high-volume, multichannel campaigns for subscription services, media, e-commerce, or direct-to-consumer businesses.

• Familiarity with enterprise marketing automation platforms and the integration of journeys, audience data, and personalization.

• Practical experience in incorporating AI and automation into creative and production workflows, demonstrating measurable outcomes.

• Experience in developing intake, workflow, quality assurance, and service level agreement processes using project management tools like Jira or Asana.

• Demonstrated change leadership, including transitioning teams from outdated processes to modern tools.

• Strong decision-making skills under pressure and comfort with being evaluated based on output and business results.

• Bachelor's degree or equivalent professional experience.

• Experience in digital subscriptions or news media is a plus.

• Salesforce Marketing Cloud certification is a plus.

• Experience with digital asset management, modular content, or dynamic creative optimization is a plus.

• Experience in budget, agency, and vendor management is a plus.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Professional development opportunities and training programs.

• Collaborative and innovative work environment.