Senior Direct Response Copywriter – High-Ticket Coaching

This is a fully remote position, open to applicants in United States, +5 more countries.

📋 Description

• Perform market research and generate creative ideas.

• Craft direct-response copy for advertisements, video sales letters (VSLs), funnel pages, opt-in pages, sales pages, testimonial sales letters (TSLs), retargeting efforts, conversion rate optimization tests, webinars, case studies, and emails.

• Design high-volume advertising concepts and variations tailored for different customer profiles, mechanisms, testimonials, and awareness levels.

• Formulate hypotheses, identify target avatars, and provide reasoning for each advertising concept.

• Provide video editors with scripts, shot lists, and creative direction.

• Evaluate and approve video edits for pacing, hooks, captions, visuals, music, formats, and message precision.

• Prepare the spokesperson for recordings by providing scripts, hook options, and introductions.

• Source, script, and prepare testimonial advertisements, particularly for higher-income clients.

• Write VSLs targeting specific avatars, starting with a revision of the current VSL.

• Dispatch daily broadcasts aligned with advertising angles to schedule sales calls.

• Develop email sequences for nurturing, post-opt-in follow-ups, attendance reminders, and releases.

• Test variables in emails and track revenue and deliverability.

• Provide weekly reports on broadcast revenue, autoresponder revenue, and emails that successfully booked calls.

• Share successful ideas with the advertising team.

• Review flagged sales calls and email responses to preserve documentation of objections and customer language.

• Analyze cost per call and return on ad spend (ROAS) by concept and establish iterations.

• Monitor competitor advertisements and VSLs, maintain a swipe file, and pinpoint opportunities for enhancement.

• Tag advertisements as new or iterations and assess wins or losses following Friday reviews.

• Adhere to claims standards and flag any potentially risky copy to safeguard advertising accounts.

• Utilize AI for research, structuring, and self-review while personally crafting the copy.

• Report to the Head of Paid Marketing and collaborate closely with the founder.

⛳️ Requirements

• Exceptional written and spoken English, at a native or near-native proficiency level.

• Within the last 18 months, crafted direct-response advertisements, long-form sales copy, and email for a high-ticket offer sold through booked sales calls, demonstrating results such as cost per call, ROAS, or revenue linked to the copy.

• Personally authored at least one VSL, webinar script, or long-form sales letter that acted as the primary sales asset for a scaled offer.

• Written Meta ad copy at scale, tracking successful concepts and the rationale behind their performance.

• Expertise in email marketing, including daily broadcasts, sequences, deliverability, and revenue tracking.

• Availability for a minimum of 20 hours per week, ideally 30 or more.

• At least 3 hours of daily overlap with European hours.

• Nice-to-have: experience writing for emotional and relationship-focused offers, including topics related to men's issues, personal transformation, grief, parenting, therapy, or faith.

• Nice-to-have: ability to review rough video cuts and offer clear feedback to editors.

• Nice-to-have: familiarity with ActiveCampaign, GoHighLevel, ClickFunnels, or Hyros.

• Nice-to-have: experience creating testimonial and case study advertisements.

• Nice-to-have: experience managing or mentoring writers or editors.

• Nice-to-have: experience running a business or building within one.

• Nice-to-have: experience working within a company or offer generating $500,000+ per month.

• Nice-to-have: personally crafted copy that generated at least $1 million in revenue, with verifiable figures.

• Nice-to-have: real voice-of-customer research experience.

• Nice-to-have: experience in a compliance-sensitive advertising sector.

🏝️ Benefits

• Fully remote position.

• Flexible hours.

• Opportunity to tailor your workday to fit your lifestyle.

• At least 3 hours of daily overlap with European or Dubai working hours.