Outbound Email Copywriter

This is a fully remote position, open to applicants in Philippines, +3 more countries.

📋 Description

• Create and compose cold email campaigns for a rapidly expanding B2B sales intelligence platform that caters to GTM teams targeting local and vertical SMB markets.

• Take full responsibility for the strategy and execution of outbound email initiatives.

• Conduct research on Ideal Customer Profiles (ICPs), pain points, and purchasing triggers within SMB sectors.

• Craft engaging copy angles and tailored messaging.

• Utilize the in-house enrichment platform, AI tools, and web research to enhance personalization efforts.

• Develop cold email sequences from subject lines to follow-ups.

• Organize sequences with the right cadence, tone, and escalation logic.

• Create and evaluate multiple messaging angles for each campaign.

• Oversee several active campaigns while ensuring quality and meticulous attention to detail.

• Perform A/B testing on subject lines, opening lines, calls-to-action (CTAs), and sequence structures.

• Assess open rates, reply rates, and positive response rates to refine copy.

• Identify successful learnings from campaigns and incorporate them into new sequences.

• Highlight underperforming campaigns and suggest copy enhancements.

• Work collaboratively with GTM and sales teams to ensure messaging aligns with campaign objectives and ICP priorities.

• Keep organized campaign documentation, including versions of copy, testing outcomes, and performance notes.

⛳️ Requirements

• Significant B2B outbound email experience with proven success in generating genuine replies and meetings across various SMB sectors.

• Capability to research an ICP, pinpoint authentic pain points, and create impactful copy angles.

• Proficient in structuring cold email sequences, including cadence, tone, and escalation logic.

• Strong discipline in A/B testing and the ability to optimize based on performance metrics.

• Prior campaign results demonstrating metrics such as open rates, reply rates, or booked meetings.

• Comfortable navigating a proprietary enrichment or research platform and utilizing custom prospect data for personalization.

• Familiarity with using AI tools and conducting web research.

• Excellent written English skills with a direct, concise, and personable communication style.

• Experience with Clay or a similar prospect enrichment and research platform is a plus.

• Background in outbound sales or SDR roles is advantageous.

• Experience crafting cold emails for B2B SaaS, sales intelligence, or data platforms is beneficial.

• Familiarity with platforms like Instantly, Smartlead, or Apollo is a plus.

• An updated resume is required.

• A short Loom video (1 to 2 minutes) is required.

• Must be available during US business hours.

🏝️ Benefits

• Compensation in USD, paid bi-monthly (on the 15th and 30th).

• Paid Time Off in accordance with company policy.

• Observance of holidays according to company guidelines.

• Fully remote work arrangement.

• Access to a proprietary in-house enrichment platform featuring extensive prospect data and customizable research variables.

• High-ownership copywriting position with a direct influence on pipeline generation and campaign success.