Senior Digital Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and implement paid media initiatives, including search, LinkedIn, and programmatic/display, in alignment with budgets and priorities established by the VP of Digital.

• Collaborate with agencies to ensure effective execution and performance tracking.

• Develop and manage the reporting framework for digital and content performance metrics.

• Conduct regular forums, such as quarterly reviews of content performance, managing them from start to finish.

• Prepare analytical reports for higher-level presentations by the VP.

• Work alongside the VP of Digital to oversee the marketing funnel, integrating both paid and organic acquisition strategies through CRM nurturing.

• Identify areas of friction and opportunities for conversion at each stage of the funnel.

• Collaborate with the web/CRO team to extract performance insights that guide the testing roadmap.

• Support Account-Based Marketing (ABM) and customer marketing initiatives.

• Serve as a strategic advisor to the VP of Digital and the Head of Web Strategy.

• Address both ad hoc and recurring performance inquiries across the marketing organization.

• Convert raw data into clear, actionable insights.

⛳️ Requirements

• 5-8 years of in-house B2B marketing experience, preferably within a mid-stage startup (Series B/C or later).

• Proficient in paid search (Google Ads) and LinkedIn advertising.

• Familiarity with programmatic or other paid channels is highly advantageous.

• Strong proficiency in marketing analytics tools and CRM systems; HubSpot is preferred, while experience with any major CRM is acceptable.

• Comprehensive understanding of the entire marketing funnel, from acquisition to nurturing and sales handoff.

• Possess a “T-shaped” skill set: deep expertise in paid media while being conversant in web/CRO, content performance, and CRM/lifecycle management.

• Experience in managing day-to-day agency operations.

• Ability to manage multi-region campaigns centrally in English without requiring localization expertise.

• Proven ability to transform data into a coherent narrative for non-technical stakeholders and executives.

• Comfortable operating with a significant degree of autonomy.

• Legally authorized to work in the country of the role without employer sponsorship.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.