Local Digital Marketer – Korea

This is a fully remote position, open to applicants in South Korea.

📋 Description

• Implement local digital marketing initiatives aligned with regional marketing strategies, business goals, target demographics, budget constraints, and campaign schedules.

• Tailor regional campaigns to fit the Korean market by considering local customer behaviors, market trends, linguistic nuances, cultural aspects, and channel dynamics.

• Create and enhance Korean-language email and EDM content, focusing on subject lines, messaging, and segmentation strategies.

• Localize industry news, white papers, technical documents, educational materials, content related to standards, and thought leadership pieces.

• Modify headlines, calls to action, campaign messaging, and promotional text for Korean audiences.

• Oversee and enhance paid digital campaigns, prioritizing Naver and relevant Korean social media channels.

• Assist in developing localized website content, landing pages, and social/digital assets as needed.

• Collaborate with internal teams, agencies, designers, and external partners for content and campaign execution.

• Track campaign performance and make optimizations based on impressions, CTR, CPC, CPL, conversion rates, lead volume, and ROI/ROAS.

• Conduct A/B testing on creatives, messaging, target audiences, channels, and landing pages.

• Provide insights into the local market, competitor analysis, and actionable recommendations to the Marketing Lead.

• Compile regular campaign performance reports that include actionable suggestions.

⛳️ Requirements

• Proficient in Korean at a native level, with strong written and verbal skills in English.

• Experience in professional Korean copywriting, content marketing, or localization.

• Capable of adapting marketing content rather than translating it word-for-word.

• Recent and substantial experience in marketing to Korean audiences is highly preferred.

• Experience with Naver and paid media is preferred.

• Background in B2B or technical marketing, particularly in electronics, manufacturing, SaaS, standards, or associations, is favored.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth.

• Dynamic work environment that values creativity and innovation.

• Comprehensive benefits package including health insurance and retirement plans.