This is a fully remote position, open to applicants in Japan.

📋 Description

• Implement local digital marketing initiatives aligned with regional marketing strategies, business goals, target demographics, budget considerations, and scheduling.

• Tailor regional campaigns to the Japanese market by considering local consumer behavior, market trends, language, cultural nuances, and channel dynamics.

• Assist in CRM/database management and collaborate on landing pages with the global marketing team.

• Oversee and enhance paid digital campaigns across pertinent local platforms, including LINE, Yahoo! Japan, Google, and other global advertising networks.

• Create and adapt marketing materials, such as advertisement text, social media content, landing page content, email communication, and short-form video assets.

• Generate leads through paid media, digital initiatives, landing pages, forms, and events.

• Collaborate with internal teams, agencies, designers, and other external partners for content and campaign development.

• Analyze campaign performance and refine strategies based on metrics like impressions, CTR, CPC, CPL, conversion rates, lead volume, and ROI/ROAS.

• Offer insights into local market conditions, competitor analysis, and strategic recommendations to the Marketing Lead.

• Compile regular reports on campaign performance, providing actionable insights.

• Work closely with the Marketing Lead to effectively translate regional marketing strategies into local market initiatives.

• Liaise with the current Japan-based contractor already involved with the account.

⛳️ Requirements

• Native-level proficiency in Japanese and a strong command of professional English (English fluency is essential due to previous coordination issues with the existing contractor).

• Proven experience in marketing to Japanese B2B audiences, along with familiarity with Japan's digital advertising landscape.

• Preferred backgrounds include electronics, manufacturing, engineering, technology, or other technical B2B sectors.