Digital Marketing Strategist

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of performance tracking across various channels, including paid social, paid search, SEO, email, organic social, and partner placements.

• Provide monthly performance reports that detail customer acquisition costs, conversion rates, lifetime value, and return on spend by channel.

• Collaborate with engineering to create dashboards that monitor the customer lifecycle from initial contact to booking and repeat usage.

• Recommend budget allocations on a monthly and quarterly basis based on the performance of each channel.

• Assess new spending opportunities, such as partner newsletter placements and sponsorships.

• Keep a detailed record of marketing expenditures and results to establish historical benchmarks.

• Balance the acquisition of families and helpers to ensure a healthy supply-demand ratio in the marketplace.

• Lead the technical SEO strategy, which includes site audits, prioritization of pages, and the creation of optimization briefs.

• Utilize Google Analytics, Google Search Console, and SEMrush to identify pages for optimization and development.

• Collaborate on seasonal campaign strategies aligned with family care decisions.

• Transform performance analytics into actionable content direction for web, blog, social media, and email campaigns.

• Manage the email marketing strategy, focusing on deliverability and engagement.

• Measure and report on campaigns involving healthcare partners.

• Develop acquisition reporting to demonstrate to partners the reach and effectiveness of co-marketing initiatives.

• Report directly to the Content Lead and work in conjunction with content, sales, design, engineering, and leadership teams.

⛳️ Requirements

• 3 to 5+ years of experience in performance marketing, growth marketing, digital marketing, or marketing analytics.

• Proven ownership of channel budgets and the ability to recommend spending strategies.

• Demonstrated capability in developing CAC, LTV, and ROAS reports that inform leadership on spending decisions.

• Hands-on expertise with Salesforce, Google Analytics 4, Google Search Console, SEMrush or Ahrefs, as well as Meta and Google Ads.

• Working knowledge of technical SEO, including conducting site audits, indexing, site structure, and page optimization.

• Ability to convert data into concise briefs for writers and designers to implement.

• Excellent written and verbal communication skills with both technical and non-technical stakeholders.

• Experience in two-sided marketplaces, healthcare or healthcare technology, senior care, home care, caregiving services, consumer subscriptions, on-demand services, or B2B and SaaS marketing is highly preferred.

• Familiarity with SQL or dashboard tools such as Looker Studio or Tableau is a plus.

• Experience with email platforms like Klaviyo is an added advantage.

🏝️ Benefits

• Comprehensive health benefits along with paid time off.

• Flexible remote work environment.

• Opportunity to establish and develop Herewith's growth and performance function from the ground up.

• Ability to directly influence Herewith's investment strategies to effectively reach families, Helpers, and healthcare partners.

• Work within a collaborative, mission-driven team environment.