Senior Digital Marketing Strategist

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• Develop digital growth strategies that align with client objectives, commercial priorities, and audience requirements.

• Act as a primary day-to-day strategic liaison for clients.

• Convert business objectives into channel strategies, testing priorities, and actionable marketing plans.

• Work collaboratively with paid media, creative, and analytics teams on campaigns that span paid social, search, landing pages, content, and CRO.

• Ensure that creative concepts and campaign direction are rooted in strategic thinking and performance insights.

• Examine performance data and transform it into actionable recommendations, decisions, and subsequent steps.

• Facilitate strategy sessions, client discussions, and internal teamwork.

• Recognize client challenges, growth opportunities, and improvement areas.

• Ensure projects advance with transparency, momentum, and team cohesion.

• Uphold exceptional standards for strategic quality, commercial acumen, and client experience.

⛳️ Requirements

• Over 5 years of experience in digital marketing, growth strategy, account strategy, or a comparable client-facing marketing position.

• Strong grasp of performance marketing and full-funnel growth, with the ability to think strategically across multiple channels rather than concentrating on just one.

• Demonstrated success in developing and implementing multichannel marketing strategies across paid media, SEO, creative, CRO, and lifecycle marketing, integrating these channels into a unified growth strategy.

• Experience with platforms including Meta Ads, Google Ads, and TikTok Ads.

• Capability to analyze performance data and translate insights into clear, commercially relevant recommendations and actions.

• Strong strategic and practical mindset, able to link the overarching vision to actionable marketing strategies and priorities.

• Excellent communication and client relationship abilities, with the capacity to establish credibility, present recommendations, and collaborate effectively with internal teams.

• Understanding of how strategy, creative, media, and other marketing functions work in tandem to achieve business outcomes.

• Proactive, adaptable, and comfortable in a fast-paced, ever-changing environment.

• Strong problem-solving skills and a commercial mindset, with a genuine interest in identifying growth opportunities and aiding clients in reaching their objectives.

• High standards for both strategic thinking and execution quality.

• Resumes must be submitted in English.

🏝️ Benefits

• Monday–Friday, aligned with U.S. working hours; Eastern Time preferred.

• 100% remote, open to candidates across LATAM.

• Independent Contractor / Contract-to-Hire.

• Monthly payment via direct transfer or Wise.

• Approximately 20 days of annual leave.

• Compassionate leave.