Digital Marketing Specialist

This is a fully remote position, open to applicants in Turkey.

📋 Description

• Oversee and enhance the social media presence across platforms including Instagram, LinkedIn, Facebook, YouTube, Google Business Profile, Reddit, Quora, and X.

• Strategize and implement recurring email marketing campaigns aligned with the annual communication plan.

• Create advertising visuals, proposal presentations, brochures, website graphics, and other client-facing materials while ensuring brand consistency.

• Develop printed and offline marketing collateral.

• Generate weekly advertising performance reports and sales meeting summaries for the US and Turkey markets.

• Perform weekly competitor analysis to identify content and channel gaps.

• Assist in the management and optimization of paid campaigns on platforms such as Google Ads, Meta Ads, and ChatGPT Ads.

• Contribute to SEO initiatives including blog content creation, content maintenance, local SEO efforts, AI search visibility (AEO), and tracking of keywords and rankings.

• Aid in the upkeep of HubSpot and other CRM, communication, and workflow tools.

• Leverage AI tools for content creation, optimization, and repurposing, while ensuring quality and adherence to brand voice.

• Develop and maintain reusable prompts, templates, and simple workflows to streamline content production, reporting, and research.

• Assist in transforming repetitive marketing processes into AI-assisted or automated workflows.

• Review AI-generated content for accuracy, factual correctness, and brand consistency prior to publication.

• Participate in digital transformation initiatives.

• Submit an English resume/CV and work samples; shortlisted candidates may be asked to complete a practical AI-assisted content creation task.

⛳️ Requirements

• Possess a bachelor's degree in relevant fields such as Marketing, Communications, Business Administration, or a similar discipline.

• Have 0–3 years of experience in digital marketing, social media management, or content marketing.

• Exhibit native or professional proficiency in Turkish, along with exceptional written and verbal communication skills in Business English (Fluent); all interviews will be conducted in English.

• Capable of creating visuals, brochures, and presentations using Canva or Adobe tools.

• Experience in managing social media accounts.

• Possess an analytical mindset with the ability to read and interpret marketing metrics; comfortable working with Excel or Google Sheets.

• High proficiency and hands-on experience with AI tools such as ChatGPT, Claude, Gemini, Midjourney, or CapCut is a significant advantage.

• Practical experience with HubSpot, Meta Business Suite, or Google Ads is a plus.

• Familiarity with GA4, Google Search Console, or Semrush is advantageous.

• Basic understanding of WordPress and HTML is a benefit.

• Acquainted with automation platforms like n8n or Zapier is a plus.

• Interest in B2B and B2C marketing or professional services is beneficial.

• High flexibility in working hours to coordinate with US operations, global team schedules, and dynamic campaign launch timelines.

• Home office arrangement; work hours based on US Eastern Time zones.

• Travel may be required.

• Submission of an English resume/CV and work samples is mandatory for application consideration.

🏝️ Benefits

• Competitive USD base salary

• Fully remote work from anywhere in Turkey

• A collaborative and growth-oriented work environment

• Opportunities to lead AI-driven marketing workflows and strategies

• Excellent onboarding and continuous training

• Ongoing professional development and exposure to international B2B marketing