Senior Digital Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the complete email and CRM strategy for B2B clients, which encompasses lifecycle mapping, segmentation, lead nurturing programs, and customer journey design.

• Convert business goals into comprehensive lifecycle marketing strategies that enhance demand generation, accelerate the pipeline, improve retention, and facilitate account growth.

• Create audience-focused journeys utilizing first-party data, along with behavioral and firmographic segmentation, lead scoring, and AI-driven personalization.

• Develop lifecycle roadmaps and strategic recommendations based on performance insights and business objectives.

• Ensure alignment of email and CRM interactions with paid media, social, content, and integrated marketing campaigns.

• Present lifecycle strategies, recommendations, and performance evaluations to stakeholders.

• Oversee the strategy, governance, platform administration, and best practices for CRM and marketing automation.

• Construct and refine automated nurture programs, triggered campaigns, behavioral workflows, and customer journeys.

• Manage segmentation, lead scoring, data enrichment, audience targeting, data quality, governance, platform hygiene, and compliance.

• Discover AI-driven opportunities for personalization, predictive segmentation, automation, and campaign enhancement.

• Administer and enhance content marketing and workflow platforms; set up workflows, templates, automations, and permissions.

• Optimize processes for content planning, production, review, approval, and publishing.

• Provide platform support including troubleshooting, user enablement, and training.

• Oversee integrations among content platforms, DAM, CMS, analytics, and marketing technology systems.

• Lead the execution of end-to-end email campaigns, covering briefing, segmentation, creative direction, building, QA, deployment, and analysis.

• Conduct A/B and multivariate testing while monitoring deliverability, sender reputation, list hygiene, compliance, and overall campaign health.

• Steer reporting and performance analysis across email, CRM, lifecycle marketing, and content operations.

• Monitor engagement, conversions, pipeline influence, retention, revenue impact, and campaign effectiveness.

• Collaborate with analytics and data teams on tracking, attribution, measurement frameworks, and dashboards.

• Transform performance data into actionable recommendations and business insights.

• Serve as the senior contact for clients regarding email, CRM, and marketing operations.

• Provide strategic guidance, planning for campaigns, lifecycle strategies, workflow documentation, operational processes, and performance reports.

• Work alongside media, strategy, content, experience, creative, and analytics teams.

• Report directly to the VP of Media and collaborate with the Senior Performance Media Manager, Marketing Operations, Strategy, Data & Analytics, Creative & Content teams, and client stakeholders.

⛳️ Requirements

• 6-8+ years of experience in email marketing, lifecycle marketing, CRM strategy, marketing operations, or digital marketing, ideally within a B2B context or agency environment.

• Strong practical knowledge of CRM and marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua, or similar tools.

• Proven experience in developing and managing lifecycle marketing programs, customer journeys, segmentation frameworks, and lead nurturing initiatives.

• Familiarity with administering content marketing, workflow management, or project management platforms like Optimizely, Monday.com, Workfront, or equivalents.

• Comprehensive understanding of marketing operations, content production workflows, stakeholder management, and process optimization.

• Experience with the integration of CRM, marketing automation, DAM, CMS, analytics, and sales systems.

• Working knowledge of email deliverability, compliance requirements, and best practices in customer data management.

• Experience collaborating with analytics and data teams on reporting, attribution, and performance measurement.

• Exceptional organizational, communication, and presentation abilities.

• Demonstrated capability to manage multiple stakeholders and priorities in a dynamic environment.

• Ability to work autonomously while also contributing to a highly collaborative team culture.

• Familiarity with Agile methodologies and consulting practices.

• For candidates based in Québec, fluency in English is essential.

• Applicants must reside in Ontario or Québec.

🏝️ Benefits

• Comprehensive insurance plan with Gold, Silver, or Bronze options; employer contribution of up to 80%; includes short- and long-term disability coverage.

• Access to Dialogue via Sun Life virtual healthcare services.

• Employee and Family Assistance Program available.

• Complete mental health support program offered.

• $500 Personal Spending Account for healthcare reimbursements, gym memberships, public transit passes, office supplies, or RRSP contributions.

• RRSP retirement plan with 100% employer matching through DPSP, up to 4%; immediate RRSP contributions; DPSP eligibility after 3 months; 24-month vesting period.

• Flexible vacation policy, with 5 days available during the probation period and prorated vacation for the remainder of the year.

• Personal Technology Reimbursement of $30/month, available from day 1.

• Winter holiday office closure provided.

• Flexible scheduling options throughout the year.

• Opportunities for growth, continuous learning, professional development, and international career paths.

• Inclusive, values-driven culture that promotes creativity, diversity, autonomy, and accessibility.