Digital Marketing Channel Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist the Digital Channels team and the overall objectives of the Growth team.

• Leverage Sitecore CMS to manage, update, and sustain content across G.E.H.A.’s websites.

• Create and execute email campaigns utilizing Salesforce Marketing Cloud.

• Publish social media content via Sprout Social or directly on various platforms.

• Conduct quality assurance for website content.

• Monitor objectives on company websites and social media platforms.

• Evaluate website performance metrics, user behavior, and conversion rates.

• Assess social media traffic, engagement, sentiment, and competitive standing.

• Review email performance, list efficacy, on-site actions, and other conversion metrics.

• Aid in the preparation of regular reports and presentations regarding website, social, and email performance.

• Convert complex performance data into straightforward, actionable insights.

• Carry out competitive analysis and pinpoint areas for improvement.

• Guarantee the accuracy, integrity, and reliability of performance data through effective tagging, tracking, and data governance.

• Provide support to cross-functional project stakeholders and Growth leadership.

• Develop and implement webinar materials for customer engagement, clinical, and sales operations.

• Engage in marketing strategy and new marketing communication initiatives.

• Uphold brand, UX, and CX standards across G.E.H.A. and its subsidiary brands.

• Monitor industry trends, best practices, and emerging technologies.

⛳️ Requirements

• Bachelor's degree in marketing, advertising, communications, business analytics, or a related area.

• 3-5 years of experience in managing digital channels, ideally within a digital marketing setting.

• Proficient in Google Analytics, CMS management, email marketing, and social media management.

• Experience with SiteCore is a plus.

• Familiarity with Salesforce Marketing Cloud is advantageous.

• Strong analytical and critical thinking abilities with a knack for deriving actionable insights from complex datasets.

• Comprehension of business goals and the capability to connect campaign analytics to strategic objectives and initiatives.

• Exceptional verbal and written communication skills.

• Keen attention to detail and a dedication to data accuracy and quality assurance.

• Ability to work collaboratively with teams in a fast-paced, deadline-driven environment.

• Enthusiasm for keeping abreast of website analytics and digital marketing trends.

• Preferred relevant certifications in web analytics.

• Working knowledge of web testing methodologies, HTML, and SEO is preferred.

• Capability to provide a non-cellular high-speed internet service for a home office.

• Minimum internet speed of 30 Mbps for downloads and 5 Mbps for uploads.

• Latency response time lower than 80 ms.

• Hotspots, satellite, and wireless internet services are not permitted.

• A dedicated workspace free from ongoing interruptions to safeguard member PHI/HIPAA information.

• Employees must reside in an eligible U.S. state; U.S. territories and states such as Alaska, Hawaii, California, Washington, Oregon, Colorado, Wyoming, Montana, New York, Connecticut, Vermont, Pennsylvania, and Maine are excluded.

🏝️ Benefits

• Competitive pay/salary ranges

• Incentive plan

• Health, Vision, and Dental benefits effective from day one

• 401(k) retirement plan with company match – dollar for dollar up to 4% employee contribution (with pretax or Roth options) plus a 6% annual company contribution

• Comprehensive employee well-being program

• Paid Time Off

• Personal Community Enrichment Time

• Company-provided Basic Life and AD&D insurance

• Company-provided Short-Term and Long-Term Disability coverage

• Tuition Assistance Program

• Options for remote and work-from-home arrangements