Digital Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the digital marketing strategy and channel roadmap for the Developmental and Epileptic Encephalopathy and Movement Disorder portfolios.

• Convert brand strategies into digital priorities encompassing websites, digital media, CRM, and marketing technology.

• Develop the digital operating model, including ownership, decision rights, workflows, and standards.

• Facilitate cross-functional prioritization and execution of digital products, platforms, data, technology, and activation efforts.

• Collaborate with Commercial Excellence Engineers, Digital/IT, and agency partners to ensure effective digital execution and enhance customer experience.

• Define and progress the digital capability roadmap, focusing on personalization, measurement, CRM, marketing technology, and data utilization.

• Set measurement expectations, KPIs, and actionable insights to drive continuous improvement.

• Create scalable standards and best practices across various brands and audiences.

• Lead through influence within a highly matrixed organization and align complex stakeholder decisions.

⛳️ Requirements

• A bachelor's degree is mandatory.

• Extensive experience in leading digital marketing strategy within pharmaceutical, biotechnology, healthcare, or similarly regulated sectors.

• Proven experience in developing portfolio-level digital strategies and translating them into channel roadmaps, investment priorities, and execution plans.

• In-depth knowledge of digital marketing ecosystems, including websites, digital media, CRM, marketing technology, data, analytics, and agency models.

• Experience collaborating with business, technology, commercial operations, and external agency teams to deliver complex digital projects.

• Strong strategic and operational leadership abilities.

• Demonstrated capacity to lead by influence, align senior stakeholders, and provide clarity in complex cross-functional environments.

• Strong commercial acumen and customer-centric focus.

• Proven ability to establish processes, capabilities, and teams in a rapidly changing environment.

• Exceptional communication skills.

• An entrepreneurial mindset with a strong sense of ownership and comfort in ambiguous and urgent situations.

• Willingness and flexibility to travel when necessary.

• Comfortable using computers, devices, and office equipment, with clear communication, occasional movement, screen work, basic hand coordination, and sustained focus.

🏝️ Benefits

• 99% of the premium covered for medical, dental, and vision plans.

• Company-sponsored life insurance.

• Company-funded AD&D coverage.

• Company-paid disability benefits.

• Optional plans to customize coverage.

• Dollar-for-dollar 401(k) match up to 6% on eligible contributions.

• Long-term stock incentives.

• Employee Stock Purchase Plan (ESPP).

• Discretionary quarterly bonuses.

• Highly flexible wellness benefits.

• Generous paid time off (PTO).

• Paid holidays.

• Company-wide shutdowns.