Senior Digital Marketing Manager – B2B SaaS, Industrial Tech

This is a fully remote position, open to applicants in Germany.

📋 Description

• Design and execute a holistic digital marketing strategy for findIQ.

• Manage digital marketing initiatives from ideation and implementation to performance evaluation and ongoing enhancement.

• Establish scalable processes for generating and nurturing qualified leads in collaboration with Sales.

• Formulate and execute the SEO strategy, focusing on technical website optimization.

• Oversee and enhance visibility across AI-driven search and answer engines.

• Create a content strategy tailored for various customer segments.

• Enhance and expand website content, including topic and solution pages.

• Monitor and optimize the conversion funnel utilizing relevant KPIs.

• Develop and maintain tracking and reporting systems in HubSpot and Google Analytics 4.

• Strategize and oversee social media, paid campaigns, email marketing, and other digital initiatives.

• Assist in establishing international marketing efforts, particularly targeting the US market.

• Leverage AI to enhance the efficiency of marketing creation, analysis, and optimization.

• Gradually build a marketing team while taking on strategic and personnel management responsibilities.

• Collaborate closely with the management team, Sales, and founding members.

⛳️ Requirements

• Multiple years of experience in digital marketing, showcasing a successful history of managing both strategy and execution from start to finish.

• Strong background in B2B SaaS and marketing complex digital products that necessitate explanation.

• Experience in marketing products or services for organizations in mechanical engineering or industrial technology.

• Proven success in digital lead generation and marketing funnel optimization.

• Comprehensive knowledge of SEO, content marketing, social media marketing, paid media, and email marketing.

• Experience in adapting marketing content and campaigns for international markets and diverse cultural contexts, especially the US market.

• Solid grasp of AI-powered search and answer engines and their influence on digital visibility.

• Familiarity with HubSpot and Google Analytics 4 is advantageous.

• Data-driven, analytical mindset with the ability to transform relevant KPIs into clear, actionable enhancements.

• Strategic thinker with a robust hands-on approach.

• Drive and potential to develop and lead a marketing team in the future.

• Proficient written and spoken German and English.

🏝️ Benefits

• Performance-based compensation components.

• Flexible working arrangements primarily from home.

• Paid training opportunities.

• Coaching support.

• Allocated time for personal development and learning.

• Direct access to the founders.

• Up to one month of remote work anywhere within the EU.

• Opportunities for workations.

• Regular team-building events.

• Optional educational leave.

• 30 days of annual leave.

• Office pets allowed by arrangement.

• Electric vehicle charging stations available at the Herford office.

• Support for professional growth and mobility.

• Family-friendly working hours.

• Inclusive and diverse work environment.