Digital Marketing Specialist, Shopify Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take complete ownership of the Shopify website on a daily basis.

• Maintain and enhance product pages, collections, navigation, menus, and overall site content.

• Ensure that product information, images, descriptions, pricing, and promotional content are accurate and well-presented.

• Enhance product merchandising and the structure of collections.

• Analyze the customer journey from the landing page to checkout and identify conversion challenges.

• Implement improvements in usability, navigation, product discovery, and overall shopping experience.

• Coordinate website promotions, seasonal campaigns, product launches, and sales events.

• Analyze website behavior and apply conversion rate optimization strategies.

• Test various page layouts, calls to action, messaging, offers, and merchandising strategies.

• Enhance the mobile shopping experience and overall website usability.

• Improve on-page SEO, conduct keyword research, and resolve basic technical SEO issues.

• Manage and optimize Klaviyo campaigns, including automated customer flows, segmentation, and lifecycle marketing.

• Support organic social media efforts, content calendars, and product and campaign promotions.

• Create digital assets, promotional banners, campaign graphics, product creative, and advertisement creative.

• Support Meta and Google advertising campaigns progressively, including audience targeting, creative development, landing pages, budgeting, and performance optimization.

• Monitor metrics related to e-commerce, SEO, email, social media, and paid media.

• Report on trends, issues, growth opportunities, and provide actionable recommendations based on performance data.

⛳️ Requirements

• Proven experience in digital marketing with a strong focus on Shopify and e-commerce.

• Extensive hands-on experience in managing and optimizing Shopify websites.

• Demonstrated understanding of conversion rate optimization and e-commerce customer journeys.

• Experience with SEO and on-page website optimization techniques.

• Proficiency in email marketing and marketing automation.

• Strong grasp of digital marketing fundamentals across both organic and paid channels.

• Graphic design skills and the capability to create high-quality digital marketing assets.

• Experience in supporting or managing social media marketing initiatives.

• Strong analytical skills and the ability to leverage data for opportunity identification.

• Good understanding of e-commerce metrics, including conversion rate, traffic, average order value, customer acquisition, and revenue.

• Excellent written English skills and meticulous attention to detail.

• Strong organizational abilities and the capability to manage multiple digital priorities.

• Proactive approach with the ability to independently identify and implement improvements.

• Significant previous experience working with Shopify-based retail or e-commerce brands.

• Prior experience with Klaviyo.

• Proven track record of improving website conversion rates.

• Experience managing Meta Ads and Google Ads campaigns.

• Experience in the fashion, lifestyle, beauty, homewares, or consumer retail sectors.

• Strong graphic design and advertisement creative portfolio.

• Experience with customer segmentation and lifecycle marketing strategies.

• Understanding of Australian e-commerce and consumer behavior.

• Experience working with an Australian retail business.

• Ability to blend creative marketing skills with strong commercial and analytical thinking.

🏝️ Benefits

• Australian public holidays.

• Working hours aligned with Australian time zones.