Digital Marketing Coordinator

This is a fully remote position, open to applicants in Australia.

📋 Description

• Evaluate website and funnel performance to pinpoint friction, drop-off points, and conversion opportunities.

• Utilize website analytics, heatmaps, and session recordings to gain insights into user behavior.

• Design, implement, and assess A/B tests across copy, calls to action, layouts, forms, and other conversion components.

• Craft and enhance landing pages, headlines, calls to action, promotional banners, and website content.

• Propose improvements for website usability, navigation, and conversion pathways in collaboration with Web Development and UX teams.

• Analyze conversion rates, campaign performance, and lead quality, providing actionable insights to Marketing management.

• Generate SEO-optimized content for blog articles, landing pages, product pages, and digital channels using AI and research methodologies.

• Oversee WordPress publishing, including page formatting, metadata, internal links, and quality assurance.

• Design marketing materials using Canva and Adobe Photoshop.

• Develop and execute email campaigns to nurture leads and generate qualified prospects.

• Enhance email messaging, offers, calls to action, segmentation, and A/B testing.

• Manage campaign builds, spam and deliverability testing, A/B tests, and list deployment.

• Track email performance and identify opportunities for enhancement.

• Coordinate the monthly social media calendar and create content to boost brand awareness.

• Monitor and engage with audiences on LinkedIn, Reddit, YouTube, and other platforms.

• Analyze social media performance and compile monthly KPI reports.

• Implement keyword research and SEO best practices for website, landing page, and blog content.

• Assist with link-building by identifying and securing relevant, high-quality backlink opportunities.

• Support other related tasks and projects as designated by management.

⛳️ Requirements

• Over 3 years of experience in digital marketing, encompassing website content, email, social media, and lead generation.

• Strong skills in copywriting, proofreading, and SEO.

• Proven experience in creating and optimizing persuasive content for websites, landing pages, email campaigns, advertising, and social media.

• Familiarity with GA4 and Microsoft Clarity or similar tools.

• Proficient in analyzing traffic, user behavior, funnel performance, and conversion rates.

• Ability to interpret data, identify trends and conversion barriers, diagnose performance issues, and convert insights into actionable recommendations.

• Experience with Adobe Photoshop and Canva for creating and editing marketing assets.

• Exceptional attention to detail and accuracy in copy, design, website content, and campaign execution.

• References are required upon application.

• Portfolio links or work samples are required upon application.

🏝️ Benefits

• Permanent work-from-home arrangement (quarterly attendance at internal events is necessary for staff within 40kms of our office).

• No night shifts or weekend work.

• Rapid career advancement and development opportunities with internal promotions.

• Dental and optical benefits provided.

• PHP 100,000 medical coverage for 2 dependents.

• Workday of 7.5 hours instead of 8.

• 10 days of vacation leave in the first year, 15 days in the second year, and 20 days from the third year onward.

• Up to 10 days per year for educational/vocational leave.

• Subsidies available for gym memberships, internet, and vaccinations.

• Opportunities for virtual games, events, and outings!