Senior Digital Marketing Manager – AU/NZ Healthcare

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Implement B2B digital acquisition campaigns targeting clinicians, nurses, procurement leads, and hospital decision-makers throughout Australia and New Zealand.

• Transform online interactions into direct inquiries, hospital consultations, product collection requests, and tangible outcomes.

• Oversee multi-channel social media content on LinkedIn, Meta (Facebook/Instagram), and TikTok when applicable, utilizing Planable for scheduling.

• Develop, target, optimize, and consistently test paid direct-response social campaigns, including creative assets, copy, and audience segments.

• Monitor advertising expenditures against business results and modify underperforming campaigns as necessary.

• Simplify complex clinical and sustainability concepts into social media posts, newsletters, landing page content, and creative briefs.

• Customize messaging for healthcare buyer personas such as clinicians, nurse educators, procurement teams, and sustainability leaders.

• Ensure brand consistency and carry out routine updates in Webflow for copy, images, forms, and landing pages.

• Supervise external web contractors for advanced technical support when needed.

• Design, schedule, and manage newsletters, onboarding journeys, and nurture workflows through HubSpot.

• Create automated multi-touch sequences, lists, and segments based on user roles, geographical locations, and lifecycle stages.

• Uphold CRM data quality by removing duplicates or low-quality data and enforcing marketing preferences.

• Track performance metrics across channels with a focus on meaningful lead acquisition.

• Provide concise weekly delivery updates and monthly performance evaluations, highlighting channel ROI, campaign results, and strategic next steps.

• Keep an organized marketing calendar for campaign schedules, recurring approvals, and essential deliverables.

⛳️ Requirements

• At least 5 years of practical digital marketing experience with a proven track record in multi-channel campaign execution.

• Strong experience in managing both organic and paid social channels, particularly utilizing LinkedIn for B2B acquisition and lead generation.

• Hands-on, advanced experience with HubSpot or a similar enterprise marketing automation platform for building sequences, segmentation lists, and nurture workflows.

• Excellent copywriting and editing abilities.

• Basic capabilities in Webflow content management or experience in managing web developers.

• Proven ability to optimize limited marketing budgets, manage campaign attribution, and assess direct-response metrics.

• Willingness to work full-time in alignment with New Zealand business hours; Australian business hours are also acceptable.

• Dedicated remote working setup.

• Outstanding written and verbal English communication skills with a keen attention to detail.

🏝️ Benefits

• Full-time remote employment.

• Observance of New Zealand business holidays.