Senior Digital Marketer

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Develop and implement paid media strategies across social, search, display, and email channels to enhance client and healthcare professional engagement and acquisition.

• Leverage AI-assisted workflows when applicable.

• Provide insights on OKRs and campaign performance to marketing leadership, highlighting key metrics and trends.

• Create and sustain dashboards to monitor campaign performance against established goals.

• Transform data into actionable recommendations for campaign adjustments.

• Oversee the corporate website strategy, focusing on SEO and AEO optimization.

• Collaborate with the content associate and design team to ensure websites are up-to-date, on-brand, and user-friendly.

• Manage the marketing CRM database, enhancing and maintaining precise segmentation for targeted campaigns aimed at boosting conversion rates.

• Document and uphold marketing workflows.

• Execute data-driven campaigns from the strategic phase through to reporting as part of the MarComms team.

⛳️ Requirements

• 5–7 years of experience in digital marketing.

• Preference for candidates with a specialization in B2B client acquisition.

• Proven history of optimizing multi-channel campaigns across paid social, search, display, and email platforms.

• Strong ability to analyze dashboard data in depth and provide clear recommendations for campaign segmentation and sequencing to enhance key KPIs.

• Familiarity with strategy and implementation processes for SEO/AEO on B2B websites.

• Experience in managing or maintaining a CRM database, including audience segmentation.

• Innovative mindset, comfortable with testing new ideas and iterating based on outcomes.

• Highly organized with a keen eye for detail.

• Capable of thriving in a remote-first, fast-paced work environment.

• Bonus: Experience in health education or health technology.

🏝️ Benefits

• A high-impact position with significant ownership and visibility throughout the organization.

• Direct collaboration with marketing leadership in a mission-driven context.

• Flexibility to work from any location, with a preference for the EST time zone.

• Opportunities to explore new areas and contribute to shaping Medlive's B2B marketing strategy.