Senior Digital & CRM Manager, SEO Experience

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take ownership and enhance Google Business Profiles for all venues.

• Assess and boost local search visibility across various locations in Sydney.

• Ensure accurate business listings, maintain NAP consistency, and oversee local citations.

• Implement and manage structured data/schema markup, including LocalBusiness, Hotel, and Events.

• Keep track of emerging AI search visibility and pinpoint discoverability opportunities.

• Handle review responses across venues within a 72-hour timeframe.

• Create and oversee UTMs, unique URLs, and QR tracking.

• Develop and refine over 60 function room and accommodation pages.

• Manage the creation, updates, and optimization of CMS pages.

• Enhance enquiry and booking pathways to boost conversion rates.

• Monitor page performance, redirects, and technical SEO requirements.

• Import, clean, organize, and segment around 10,000 customer records.

• Administer and configure the CRM platform.

• Create and distribute email and SMS campaigns.

• Track engagement, redemptions, and overall campaign performance.

• Generate reports on customer behavior and opportunities for repeat visits.

• Provide monthly digital performance reports for each venue.

• Monitor discoverability, traffic, enquiries, bookings, reviews, CRM engagement, and additional metrics.

• Identify performance gaps and proactively suggest improvements.

• Collaborate closely with the onshore Creative Lead and Group Brand, Marketing & Strategy Manager.

• Report any safety, discrimination, staff conduct, or legal issues to the onshore team.

• Complete a practical assessment encompassing local SEO, structured data, website optimization, CRM, and multi-site digital management.

⛳️ Requirements

• Candidates must be based in the Philippines.

• At least 5 years of practical local SEO experience is required.

• Demonstrated experience in managing SEO for businesses with multiple locations.

• Strong hands-on expertise in structured data and schema markup, including LocalBusiness, Hotel, and Event schema.

• Experience in building and optimizing website pages through a CMS.

• Proven track record with email marketing and/or CRM platforms, including campaign creation and deployment.

• Experience in managing and responding to reviews at scale.

• Comprehensive understanding of local SEO, Google Business Profiles, NAP consistency, listings, and local search optimization.

• Ability to work independently based on business objectives and context, without requiring step-by-step instructions.

• Comfortable balancing strategic thinking with hands-on execution.

• Strong analytical and reporting skills with the capability to identify issues and propose practical solutions.

• Excellent written English communication skills.

• Full-time availability that aligns with Sydney business hours.

• Must work exclusively with the client, without any other ongoing employment, client work, freelance engagements, or side projects.

• Must represent the engagement on LinkedIn as “Independent Contractor.”

• Nice to have: experience in hospitality, accommodation, retail, or any other multi-location business.

• Nice to have: experience with Google Ads.

• Nice to have: experience in tracking or enhancing visibility within AI search and answer engines.

• Nice to have: experience with function, events, accommodation, or venue-based businesses.

🏝️ Benefits

• 100% remote work from home.

• Full-time position aligned with Australian business hours.

• Approximately 2–3 hours of working-hour overlap with Sydney.

• Engagement as an independent contractor.