This is a fully remote position, open to applicants in India.

• Implement and play a key role in the comprehensive SEO and AEO/GEO strategy in accordance with company OKRs.

• Develop and execute plans for organic growth across conventional search engines and AI-driven answer platforms.

• Identify and prioritize high-intent opportunities throughout the marketing funnel from TOFU to BOFU.

• Assist in establishing the brand as a reliable source for AI-generated answers.

• Lead research efforts on keywords, topics, and entities with a focus on intent mapping.

• Determine the content to create, the rationale behind it, and how it impacts business objectives.

• Collaborate with content writers to integrate SEO, UX, and clarity from the outset.

• Implement UX principles regarding content organization, tone, layout, and usability.

• Optimize content for the end-user while ensuring it remains search- and AI-friendly.

• Monitor and analyze performance metrics utilizing Google Search Console, GA4, Semrush/Ahrefs, and related SEO tools.

• Collaborate across Product, Engineering, and Design teams to advance SEO initiatives.

• Communicate the business impact of SEO initiatives to leadership and brainstorm growth strategies.

• Offer guidance and mentorship to junior SEO or content team members as necessary.

• Over 6 years of practical and strategic SEO experience, ideally in the SaaS or B2B sector.

• Proven experience in contributing to or leading SEO strategy execution with measurable outcomes.

• Strong grasp of AI search, AEO/GEO, and LLM-driven content discovery.

• Extensive knowledge in keyword research, intent mapping, and content strategy.

• Solid technical SEO expertise, including indexing, crawlability, JavaScript SEO, and site architecture.

• Experience in cross-team collaboration.

• Highly proficient with GSC, GA4, Semrush/Ahrefs, and SEO diagnostic tools.

• Clear, structured, and analytical thinker with exceptional prioritization abilities.

• Familiarity with programmatic SEO or large-scale content systems.

• Knowledge of conversion rate optimization (CRO) and experimentation.

• Experience supporting SEO initiatives across various markets or regions.

• Comprehensive INR 5,00,000 medical insurance coverage for employee, spouse, up to 2 dependent children, and parents or parents-in-law.

• Gratuity in accordance with the Payment of Gratuity Act, 1972.

• 25 days of paid leave annually (Annual & Sick Leave).

• Gazetted public holidays.

• Special leaves for life events.

• A Remote-First work environment allowing individuals to work from home.

• Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, and wellbeing.

Lead - SEO

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