Brand Reputation Manager – SEO, PR

This is a fully remote position, open to applicants in India, +1 more country.

📋 Description

• Take ownership of and enhance the brand's Page One search visibility on Google and other relevant search platforms.

• Formulate strategies to ensure that top search results are dominated by authoritative, accurate, and reliable brand or third-party properties.

• Claim, optimize, maintain, and regularly update profiles on LinkedIn, Medium, industry directories, review platforms, and other reputable websites.

• Monitor brand search results, online mentions, reviews, media coverage, and reputation signals across pertinent digital channels.

• Create and publish high-quality, SEO-optimized content aimed at bolstering positive brand narratives and enhancing search visibility.

• Develop a content defense strategy that supports reputation protection through authoritative websites, editorial content, digital PR, and organic search.

• Establish relationships with journalists, industry publications, influencers, and high-authority websites to secure press mentions, guest posts, and earned media opportunities.

• Formulate rapid-response content and PR strategies in response to reputation risks or negative narratives.

• Coordinate various content assets and distribution channels to bolster positive search visibility during reputation challenges.

• Build and cultivate a genuine customer advocacy community.

• Collaborate with Customer Success and other teams to identify brand advocates and create advocacy initiatives.

• Promote positive customer stories, reviews, testimonials, and community participation while ensuring authenticity and compliance with platform policies.

• Develop and maintain reputation monitoring systems using Google Alerts, Mention, Brand24, or similar platforms.

• Identify emerging reputation risks, negative narratives, search trends, and potential digital threats.

• Track SEO, reputation, content, media, and search performance metrics to leverage insights for strategy enhancement.

• Research advancements in SEO, AI search, LLM-driven discovery, GEO, digital PR, and reputation management.

• Adjust strategies as search algorithms, platform policies, AI search behaviors, and online trends evolve.

• Collaborate with internal teams to align reputation, SEO, content, customer experience, and communication initiatives.

• Develop scalable processes and systems that enhance the organization's capability to protect and strengthen its digital reputation.

⛳️ Requirements

• Over 3 years of hands-on experience in online reputation management, SEO, digital PR, brand communications, or a related field.

• Demonstrated success in improving and managing brand visibility and reputation in search results.

• Strong expertise in SEO, content strategy, technical search fundamentals, and search reputation management.

• Practical knowledge of Generative Engine Optimization (GEO), AI-powered search, LLM discovery, and emerging search behaviors.

• Experience in developing high-authority content strategies and securing relevant digital PR or media placements.

• Solid understanding of online reputation risks, search result management, brand monitoring, and crisis response.

• Proficient in using reputation and monitoring platforms such as Google Alerts, Mention, Brand24, or equivalent tools.

• Proven ability to swiftly and strategically respond to reputation threats and emerging issues.

• Strong content development and editorial judgment with a knack for crafting compelling, credible, and search-optimized content.

• Experience in building relationships with journalists, publications, industry websites, communities, or other external stakeholders.

• Understanding of customer advocacy, community building, reviews, testimonials, and authentic brand storytelling.

• Strong analytical skills with the capacity to interpret search, content, reputation, and engagement data.

• Highly proactive and execution-oriented, with the ability to transition quickly from strategy to implementation.

• Excellent research skills and a willingness to continuously experiment with emerging SEO, AI, and digital reputation techniques.

• Outstanding written and verbal communication skills.

• Capable of working independently, managing priorities, and functioning effectively in a fully remote environment.

• Strong judgment, discretion, resilience, and ownership when dealing with sensitive brand and reputation matters.

• Comfortable working directly with senior leadership and clearly communicating reputation risks, opportunities, priorities, and results.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and training.

• Flexible working hours and remote work options.

• Collaborative and innovative work environment.