SEO Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of project planning, processes, and delivery throughout the agency.

• Oversee client projects from initial concept to final delivery, ensuring timely completion and adherence to budget across all service lines.

• Manage the strategy, execution, and enhancement of SEO initiatives for various partner accounts.

• Create long-term strategies for organic growth.

• Direct efforts in technical and content optimization.

• Discover new opportunities in SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

• Formulate and implement SEO, AEO, and GEO strategies for multiple higher education partner accounts.

• Construct SEO roadmaps that align with enrollment targets and business goals.

• Perform research on keywords, topics, competitors, entities, and search intent.

• Spearhead technical SEO projects, including site audits, crawl analysis, indexing, Core Web Vitals, structured data, and internal linking.

• Collaborate with Web Development teams to prioritize and carry out technical SEO enhancements.

• Enhance website content, landing pages, and content hubs to improve search visibility, user experience, and AI discoverability.

• Identify content gaps and opportunities to bolster topical authority throughout the student journey.

• Track rankings, organic traffic, conversions, and other SEO KPIs to provide actionable insights.

• Manage monthly SEO reporting and relay strategic recommendations to stakeholders.

• Keep abreast of updates in search algorithms, AI search innovations, and evolving SEO best practices.

• Assess emerging search technologies and AI tools to optimize workflows and search performance.

• Contribute to SEO documentation, operational standards, and ongoing process enhancements.

• Collaborate with teams across Content, Web Development, Analytics, Paid Media, and Account Management.

⛳️ Requirements

• 3–5+ years of practical SEO experience with demonstrated organic growth achievements.

• Proven ability to independently manage SEO strategies across multiple websites or client accounts.

• Strong technical SEO knowledge, including conducting audits, indexing, structured data, Core Web Vitals, and on-page optimization.

• Comprehensive understanding of keyword research, search intent, content strategy, and performance analysis.

• Proficient in using tools such as Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Looker Studio, Sitebulb, or similar platforms.

• Familiarity with AEO, GEO, semantic search, entity optimization, and AI-driven search experiences.

• Exceptional editorial, proofreading, and content optimization abilities.

• Experience working with CMS platforms like WordPress, Webflow, Drupal, or similar.

• Strong analytical, organizational, communication, and project management skills.

• Capability to juggle multiple priorities across various client accounts simultaneously.

• Experience in higher education, enrollment marketing, or educational technology is a plus.

• Previous agency experience managing multiple client accounts is advantageous.

• Familiarity with CRM platforms and reporting focused on enrollment is a bonus.

• Experience utilizing AI tools such as ChatGPT, Claude, Gemini, Perplexity, AirOps, or similar is a plus.

• Enthusiasm for emerging AI search technologies and the future of organic search is an added bonus.

🏝️ Benefits

• Fully remote work environment.

• Competitive compensation based on experience.

• Opportunity to engage with a diverse portfolio of higher education institutions.

• Exposure to innovative SEO, AEO, GEO, and AI search initiatives.

• Collaborative, cross-functional team atmosphere.

• Chance to influence the development of the agency's SEO services and best practices.