Senior Digital Channels Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Incorporate business strategy into the everyday functions of a multidisciplinary team (Product, UX, Tech, and Marketing), utilizing data to inform decisions, test hypotheses, and achieve outcomes for the customer application.

• Monitor digital journeys, campaigns, and in-app communication strategies (push notifications, banners, and journeys), assessing performance and suggesting enhancements.

• Oversee and enhance the analysis of the team’s critical metrics (engagement, conversion, retention, NPS/CSAT, and feature adoption).

• Evaluate the app’s navigation and conversion funnel, pinpointing friction and drop-off areas, as well as customer behavior patterns.

• Create and validate experience enhancement hypotheses through A/B testing and both qualitative and quantitative research.

• Assist in defining and prioritizing the performance team’s backlog based on potential impact.

⛳️ Requirements

• Bachelor’s degree in Business Administration, Advertising, Engineering, Statistics, or a related field.

• Experience with digital channels, digital products, or data, ideally in a retail, commercial banking, or financial services application.

• Familiarity with digital businesses, including monetization models, customer journeys, and the dynamics of financial or retail applications.

• Knowledge of in-app communication strategies, including segmentation, personalization, and message orchestration (push notifications, in-app messages, and email).

• Experience with funnel analysis, encompassing acquisition, activation, retention, and conversion metrics, with the capability to identify bottlenecks.

• Understanding of testing methodologies, including A/B test design, hypothesis formulation and validation, and interpretation of statistical significance.

• Proficiency in data analysis and data integration.

• Comprehension of UX principles to support recommendations for experience improvement.

• Experience in an agile environment (squads, sprints, and backlogs).

• Postgraduate degree or MBA in Data, Digital Marketing, or Business Intelligence is an advantage.

• Knowledge of SQL is a plus.

🏝️ Benefits

• Health and dental insurance.

• Wellhub (formerly Gympass).

• Public transportation allowance.

• Meal and food allowances.

• Mercantil Academy (learning platform) and partnerships with educational institutions.

• Private pension plan.

• Life insurance.

• Day off.

• Extended maternity and paternity leave.