Senior Digital Analytics Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and execute GA4 and GTM measurement configurations, which include event architecture, custom dimensions and metrics, as well as server-side tagging.

• Develop dataLayer specifications, perform quality assurance against live containers, and collaborate with developers for implementation.

• Troubleshoot tracking issues arising from broken tags and misfiring triggers, addressing gaps in downstream reporting.

• Create data pipelines and warehousing strategies utilizing BigQuery or similar platforms, including GA4 exports and behavioral-data integrations.

• Develop measurement architecture that is scalable across various clients and properties.

• Construct and maintain dashboards in Looker Studio, Tableau, and/or Power BI.

• Convert raw data into easily understandable insights and actionable recommendations for clients.

• Plan and execute Conversion Rate Optimization (CRO) programs, including formulating hypotheses, conducting A/B and multivariate tests, performing statistical analysis, and evaluating revenue or lead objectives.

• Analyze web and behavioral data using GA4, Crazy Egg, Microsoft Clarity, and similar tools to pinpoint user drop-off patterns.

• Assist in new business development through drafting proposals, pitching ideas, and defining analytics scopes.

• Collaborate across multiple client accounts with paid media, SEO, design, and development teams.

• Lead client measurement discussions and present findings to marketing directors, VPs, and founders.

⛳️ Requirements

• Extensive experience with GA4 and GTM implementation, covering event architecture, custom dimensions and metrics, server-side tagging, and debugging through Tag Assistant and DevTools.

• Proficient in dataLayer design and specifications.

• Comfortable with coding, including JavaScript for GTM and SQL for data querying and transformation.

• Experience in creating data pipelines and warehousing strategies using BigQuery or a comparable platform.

• Proven track record in building dashboards in Looker Studio, Tableau, and/or Power BI that influence decision-making.

• Experience in executing CRO programs utilizing A/B and multivariate testing tools.

• Professional proficiency in both spoken and written English.

• Ability to articulate technical tracking issues to clients in straightforward language and produce clear client-facing documentation.

• A minimum of five years in an agency or consultancy, managing client or stakeholder relationships, leading calls, and presenting analytical findings.

• Experience in handling multiple concurrent accounts.

🏝️ Benefits

• A creative environment that empowers you to produce the best work of your career.

• An exceptional team of developers, designers, marketers, and project managers.

• Paid Parental Leave.

• Paid vacation and sick leave.

• Comprehensive Health, Dental, and Vision insurance.

• Retirement plan with company matching.

• 100% remote work opportunity.