Senior Digital Analytics Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and execute GA4 and GTM measurement frameworks, encompassing event architecture, custom dimensions and metrics, as well as server-side tagging.

• Draft dataLayer specifications, validate them against live containers, and work in collaboration with developers for implementation.

• Troubleshoot tracking problems arising from faulty tags and misfiring triggers, leading to reporting inconsistencies.

• Develop data pipelines and warehousing strategies utilizing BigQuery or comparable platforms.

• Construct scalable measurement frameworks across various clients and properties.

• Design and sustain dashboards in Looker Studio, Tableau, and/or Power BI.

• Convert raw data into clear insights and actionable recommendations for clients.

• Plan and execute Conversion Rate Optimization initiatives, including formulating hypotheses, conducting A/B and multivariate tests, performing statistical analyses, and aligning with revenue or lead goals.

• Examine web and behavioral data using GA4, Crazy Egg, Microsoft Clarity, and similar analytical tools.

• Assist in new business initiatives through proposal writing, presentations, and analytics scoping.

• Facilitate client measurement discussions, present findings, substantiate recommendations, and compose client-facing follow-ups.

• Collaborate with various client accounts alongside paid media, SEO, design, and development teams.

⛳️ Requirements

• Extensive experience in GA4 and GTM implementation, including event architecture, custom dimensions and metrics, server-side tagging, and debugging using Tag Assistant and DevTools.

• Proficient in dataLayer design and specifications.

• Comfortable with coding, particularly JavaScript for GTM and SQL for data querying and transformation.

• Experience in developing data pipelines and warehousing strategies using BigQuery or a similar platform.

• Proven track record in creating dashboards in Looker Studio, Tableau, and/or Power BI that influence decision-making.

• Experience in conducting CRO programs utilizing A/B and multivariate testing tools.

• Professional proficiency in both spoken and written English.

• A minimum of five years in an agency or consultancy setting where you have managed client or stakeholder relationships, including leading your own calls and presenting your analysis.

• Experience in managing multiple accounts simultaneously.

🏝️ Benefits

• A creative environment where you can produce outstanding work throughout your career.

• A fantastic team comprising developers, designers, marketers, and project managers.

• Paid parental leave.

• Paid vacation and sick time off.

• Health, dental, and vision insurance.

• Retirement plan with company matching.

• Fully remote work.