Senior Digital Activation Specialist

This is a fully remote position, open to applicants in Poland.

📋 Description

• Oversee the implementation of intricate multi-channel digital marketing strategies across enterprise marketing platforms.

• Develop and uphold activation standards, governance frameworks, quality assurance processes, and compliance measures.

• Act as the enterprise technical authority and escalation contact for intricate platform issues, campaign obstacles, and integration-related matters.

• Convert platform functionalities into actionable activation recommendations and solutions.

• Manage high-priority and strategic campaign rollouts, ensuring precision in execution, scalability, and compliance with established protocols.

• Verify campaign tracking, attribution models, and measurement accuracy.

• Collaborate with Analytics and Marketing Operations to ensure data governance, reporting reliability, and measurement uniformity.

• Identify and propose process enhancements and automation opportunities.

• Develop, sustain, and refine platform documentation, operational playbooks, training resources, and standard operating procedures.

• Suggest platform enhancements based on operational knowledge and expertise.

• Mentor and guide team members, assist with onboarding and skill development, and contribute to departmental growth and quality.

⛳️ Requirements

• Bachelor's degree or an equivalent combination of education and experience.

• At least 5+ years of experience in digital marketing activation, marketing operations, marketing technology, or a related discipline.

• Advanced proficiency in enterprise marketing platforms such as Marketo, ON24, Storyblok, Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and associated technologies.

• Capability to resolve complex technical issues and comprehend integrations, APIs, and platform dependencies.

• Strong analytical and data literacy capabilities, with experience in validating campaign tracking, attribution, and reporting.

• Exceptional communication skills, with the ability to convey technical concepts to non-technical stakeholders across all organizational levels.

• Professional proficiency in English.

• Leadership demonstrated through influence, mentoring, and cross-functional collaboration.

• Capacity to independently manage multiple complex initiatives and prioritize competing tasks effectively.

• Experience in providing technical advice regarding platform capabilities, campaign viability, integrations, and digital marketing best practices.

• Dedication to continuous learning and keeping abreast of emerging marketing technologies, platform advancements, and industry trends.

• Ability to identify operational deficiencies and implement structured solutions that enhance consistency, quality, and efficiency at scale.

🏝️ Benefits

• Fully remote work.

• Flexible working hours.

• Five additional days off per year.

• Employee Appreciation Day.

• Floating holiday.

• Volunteer Time Off – 24 hours/year.

• Private healthcare.

• Life insurance.

• Employee Assistance Program.

• Online wellness sessions.

• Learning Management System.

• Tuition Assistance.

• Employee Development Program.

• Multisport/Lifestyle Spending Account.

• Eyeglasses reimbursement.

• Birthday gift card.

• Baby gift.

• Recognition programs.

• PPK & PPE pension schemes.