Senior Designer – Email Marketing, Small Business, Financial Services

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Oversee the creation and implementation of email creative for SMB and Financial Services marketing initiatives and customer journeys.

• Develop email experiences that prioritize the customer while aligning with business goals, customer requirements, and brand guidelines.

• Collaborate with CRM Marketing teams to devise creative solutions that bolster acquisition, engagement, retention, and conversion efforts.

• Work alongside copywriters, content strategists, marketers, and developers throughout the entire process from concept to production.

• Convert campaign goals, customer insights, and business needs into impactful visual communications.

• Ensure email creative adheres to accessibility standards, responsive design principles, and best practices for the channel.

• Aid in testing and optimization by creating creative variations and utilizing insights from campaign performance.

• Sustain and enhance email design systems, templates, and component libraries.

• Evaluate creative work for quality, accuracy, and alignment with brand guidelines.

• Keep abreast of email marketing trends, customer experience best practices, and new design capabilities.

• Collaborate with Marketing Operations and development teams to guarantee effective execution across various platforms and devices.

⛳️ Requirements

• A Bachelor's degree in Graphic Design, Digital Media, Marketing, Communications, or a related discipline.

• Over 5 years of experience in email design, digital design, CRM marketing, performance marketing creative, or similar fields.

• Proven experience in designing customer-facing email campaigns within a high-volume marketing setting.

• Strong visual design capabilities and experience in crafting conversion-driven digital communications.

• Familiarity with email marketing best practices, responsive design, accessibility standards, and customer journey principles.

• Experience working within defined brand guidelines and design systems.

• Ability to harmonize creative excellence with business objectives and performance targets.

• Proficient in utilizing performance metrics and customer insights to enhance creative effectiveness.

• Excellent collaboration, communication, and stakeholder management abilities.

• Proficiency in Adobe Creative Cloud and Figma.

• Experience with other relevant creative tools.

• Preferably experienced in working with email marketing platforms and HTML email production processes.

• Keen attention to detail and capability to manage multiple projects in a fast-paced environment.

🏝️ Benefits

• Medical and prescription drug coverage for qualifying associates and eligible dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• (Virtual) fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Prep benefit.

• Competitive pay.

• Comprehensive benefits.

• Support for life both in and outside of work.

• Continuous learning opportunities.

• High-performing, connected culture.