Senior Designer – Email Marketing, Consumer Tax

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Oversee the design and implementation of email creative for Consumer Tax marketing campaigns and customer journeys.

• Develop email experiences focused on customers that align with business goals, customer needs, and brand guidelines.

• Collaborate with CRM Marketing teams to devise creative solutions that enhance acquisition, engagement, retention, and conversion efforts.

• Work alongside copywriters, content strategists, marketers, and developers throughout the entire process from concept to production.

• Convert campaign goals, customer insights, and business requirements into impactful visual communications.

• Ensure that email creative adheres to accessibility standards, responsive design principles, and industry best practices.

• Generate creative variations and utilize campaign performance data to support testing and optimization efforts.

• Maintain and refine email design systems, templates, and component libraries.

• Assess creative work for quality, precision, and brand consistency.

• Keep up-to-date with trends in email marketing, best practices in customer experience, and new design innovations.

• Collaborate with Marketing Operations and development teams to guarantee effective execution across various platforms and devices.

⛳️ Requirements

• Bachelor's degree in Graphic Design, Digital Media, Marketing, Communications, or a similar area.

• Over 5 years of experience in email design, digital design, CRM marketing, performance marketing creative, or related fields.

• Proven track record of designing customer-facing email campaigns in a high-volume marketing setting.

• Exceptional visual design abilities focused on creating effective and conversion-oriented digital communications.

• Understanding of email marketing best practices, responsive design, accessibility standards, and customer journey principles.

• Experience working within defined brand guidelines and design frameworks.

• Capability to balance creative quality with business objectives and performance targets.

• Experience using performance metrics and customer insights to enhance creative effectiveness.

• Excellent collaboration, communication, and stakeholder management skills.

• Proficient in Adobe Creative Cloud, Figma, and other relevant creative tools.

• Experience with email marketing platforms and HTML email production processes is preferred.

• Strong attention to detail and ability to juggle multiple projects in a fast-paced environment.

🏝️ Benefits

• Competitive pay.

• Comprehensive benefits package.

• Medical and prescription drug coverage for employees and eligible dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• (Virtual) fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Prep benefit.

• Incentive compensation or short-term incentive plans may offer additional earnings for successful candidates.