Senior Designer – Email Marketing

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Oversee the conception and implementation of email creative for Consumer Tax marketing campaigns and customer journeys.

• Develop customer-focused email experiences that align with business goals, customer requirements, and brand guidelines.

• Collaborate with CRM Marketing teams to create innovative solutions that enhance acquisition, engagement, retention, and conversion efforts.

• Work alongside copywriters, content strategists, marketers, and developers throughout the entire process from concept to production.

• Convert campaign goals, customer insights, and business specifications into impactful visual communications.

• Ensure that email creative adheres to accessibility standards, responsive design principles, and best practices for the channel.

• Assist in testing and optimization by creating creative variations and utilizing campaign performance insights.

• Maintain and enhance email design systems, templates, and component libraries.

• Review creative outputs for quality, accuracy, and alignment with brand standards.

• Keep abreast of email marketing trends, customer experience practices, and new design capabilities.

• Collaborate with Marketing Operations and development teams to guarantee effective execution across various platforms and devices.

⛳️ Requirements

• Bachelor's degree in Graphic Design, Digital Media, Marketing, Communications, or a related discipline.

• Over 5 years of experience in email design, digital design, CRM marketing, performance marketing creative, or related fields.

• Proven track record in designing customer-facing email campaigns in a high-volume marketing setting.

• Exceptional visual design skills with a focus on creating conversion-oriented digital communications.

• Familiarity with email marketing best practices, responsive design, accessibility standards, and customer journey principles.

• Experience working within established brand guidelines and design frameworks.

• Ability to merge creative excellence with business objectives and performance targets.

• Experience using performance metrics and customer insights to enhance creative effectiveness.

• Strong skills in collaboration, communication, and stakeholder management.

• Proficient in Adobe Creative Cloud, Figma, and other related creative software.

• Experience with email marketing platforms and HTML email production processes is preferred.

• Keen attention to detail and the capability to handle multiple projects in a fast-paced environment.

🏝️ Benefits

• Competitive pay.

• Medical and prescription drug coverage for qualifying associates and eligible dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• (Virtual) fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Prep benefit.

• Continuous learning opportunities.

• Support for personal life both in and outside of work.