Integrated Campaign Manager, Security

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement integrated demand generation campaigns that align with Security business priorities, target accounts, buyer personas, and growth objectives.

• Integrate thought leadership, solution messaging, digital engagement, events, content, and sales activation into cohesive campaign experiences.

• Convert annual and quarterly business objectives into scalable campaign plans that enhance awareness, engagement, pipeline, and revenue.

• Collaborate with Product Marketing to launch Security solutions and value propositions in the market.

• Oversee comprehensive campaign management, including planning, asset creation, launch, optimization, reporting, and communication with stakeholders.

• Coordinate execution across various channels, including digital advertising, paid media, email marketing, nurture programs, web experiences, landing pages, content syndication, webinars, virtual events, industry conferences, partner marketing, and sales enablement.

• Ensure that campaign assets, activities, and execution plans are delivered punctually and meet set objectives.

• Propel marketing-sourced and marketing-influenced pipeline for Security solutions.

• Monitor campaign performance against engagement, MQL, qualified opportunity, pipeline, conversion, and revenue KPIs.

• Evaluate campaign performance and refine investments, messaging, audience targeting, and channel strategy.

• Leverage AI tools for content generation, audience segmentation, personalization, targeting, and performance enhancement.

• Collaborate with Sales leaders, Field Marketing, Marketing Operations, Partner Marketing, SDR teams, and external partners.

• Ensure accurate tracking, attribution, lead management, and reporting of campaigns.

• Develop adaptable campaign frameworks and playbooks for Field Marketing, Partner Marketing, and other organizational teams.

• Utilize customer, market, and performance insights to enhance campaign effectiveness.

• Stay informed about trends in cybersecurity and security technology.

• Conduct post-campaign evaluations and share insights for future performance improvements.

• Foster a culture of testing and learning focused on continuous optimization.

⛳️ Requirements

• 5+ years of experience in B2B demand generation, integrated marketing, or campaign management within a technology company.

• Demonstrated success in driving measurable pipeline and revenue results through integrated marketing initiatives.

• Experience managing intricate, cross-functional campaigns from strategy to execution, encompassing digital, email, content, events, and ABM.

• In-depth knowledge of the B2B buyer journey and demand generation best practices.

• Extensive experience collaborating closely with Sales teams and aligning marketing efforts with territory and revenue objectives.

• Exceptional project management and organizational abilities.

• Strong analytical skills with the capability to translate performance metrics into actionable insights.

• Excellent communication and stakeholder management skills across diverse audiences.

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• Preferred experience in marketing cybersecurity, cloud security, risk management, identity, data protection, or similar technology solutions.

• Familiarity with ABM strategies and enterprise buying processes.

• Proficient with marketing automation platforms like Pardot, CRM systems such as Salesforce, and analytics/reporting tools.

• Understanding of enterprise technology buying centers, including Security, IT, Infrastructure, Risk, and executive stakeholders.

• Experience with intent platforms and intent data like 6sense and Demandbase.

• Background in working with channel and technology partners on co-marketing campaign initiatives.

• Experience using AI-driven campaign tools.

• Experience in a rapidly growing B2B technology or IT services environment where marketing infrastructure was being developed or scaled.

• Preferred experience in IT services, managed services, or technology channels.

🏝️ Benefits

• Equal Opportunity Employer.

• Reasonable accommodations available for individuals with disabilities.

• Priority referrals for protected veterans.

• Commitment to inclusive hiring that supports underrepresented and marginalized communities.