Senior Demand Generation Manager – International

This is a fully remote position, open to applicants in United Kingdom, +2 more countries.

📋 Description

• Take ownership of the international marketing strategy, collaborating with sales and strategy teams to pinpoint key markets, target audiences, and program initiatives.

• Create rapid, cost-efficient tests to evaluate demand across EMEA, APAC, and LATAM, and suggest areas for investment.

• Provide guidance to global paid, organic, and lifecycle teams regarding regional priorities and collaborate on campaign execution.

• Deliver customer and market insights to product marketing and content teams to tailor campaigns, creative elements, and content for international audiences.

• Identify priority languages, website pages, and content to establish a credible local presence.

• Organize and implement webinars, partnerships with associations and media, conferences, and other regional programs.

• Ensure alignment of campaigns with regional sales objectives while establishing feedback mechanisms on lead quality and conversion rates.

• Monitor and report on qualified leads and self-service signups in relation to targets, providing visibility into the downstream pipeline and customer acquisition processes.

• Leverage data to determine what initiatives to scale, modify, or discontinue.

⛳️ Requirements

• Over 7 years of experience in B2B demand generation or growth marketing, with a focus on managing international programs that generate qualified leads and pipeline growth.

• Proven experience in customizing marketing strategies for specific countries and testing opportunities in new markets.

• In-depth knowledge of paid media, organic acquisition, and lifecycle marketing, with the capability to assess results effectively.

• Practical experience in executing webinars, events, partnerships, or other regional marketing initiatives.

• Strong analytical abilities and proficiency in using CRM and analytics tools to analyze funnel performance and guide investment choices.

• Demonstrated success in aligning sales and marketing teams around common goals and advancing collaborative efforts across departments.

• A proactive mindset towards experimentation, coupled with the judgment to pivot strategies based on results.

• Excellent written and verbal communication skills, including the ability to articulate results, trade-offs, and recommendations clearly.

• Proficiency in additional languages, especially French, Spanish, or German, is advantageous.

🏝️ Benefits

• Equity

• Fully remote

• High-documentation, low-meeting culture

• Competitive pay

• Employee NPS in the high 80s