Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of pipeline generation through account-based marketing, content activation, and campaign execution.

• Develop, launch, and enhance demand generation initiatives that yield measurable pipeline and revenue growth across various channels.

• Transform intent signals and content into a qualified pipeline while continuously refining performance and efficiency.

• Collaborate with Sales and SDR leadership to ensure campaign alignment with territory strategy, target accounts, and pipeline objectives.

• Establish and monitor demand generation performance, creating reporting and attribution models that link programs to pipeline and revenue.

• Work together with Product Marketing, Event Marketing, and the Web team to launch campaigns and enhance broader campaign themes.

• Report directly to the Head of Marketing.

• Collaborate closely with Sales, SDRs, and Partnerships.

⛳️ Requirements

• Over 7 years of experience in B2B demand generation, with significant experience in cybersecurity.

• Demonstrated success in developing and scaling programs that directly contribute to pipeline and revenue in an enterprise sales context.

• In-depth knowledge of the cybersecurity buyer journey, encompassing both executive decision-makers and technical practitioners.

• Proficient in account-based marketing strategies, marketing automation, CRM systems, and attribution platforms.

• Strong project management abilities and a commercial mindset that prioritizes success measured through pipeline and revenue rather than marketing activities.

• Comfortable navigating ambiguity and establishing programs and processes from the ground up.

• Capable of adapting, iterating, and delivering results swiftly.

• Experience in building a demand generation function from the ground up at a startup or early-stage organization.

• Practical experience with digital marketing channels such as SEO, AEO, and content-led growth strategies.

• Skilled in managing paid media initiatives (paid search, paid social, display, retargeting).

• Familiarity with intent data platforms (e.g., Bombora, 6sense, Demandbase, or similar).

🏝️ Benefits

• Health, dental, and vision coverage.

• Unlimited PTO.

• Flexibility for remote work.

• Life Insurance.

• 401k.