Manager, Paid Media – Acquisition

This is a fully remote position, open to applicants in Arizona, +10 more states.

📋 Description

• Strategize, implement, and enhance programmatic, mobile user acquisition, and CTV/OTT campaigns aimed at acquiring new customers.

• Oversee ongoing and campaign budgets, adjusting expenditures based on performance metrics.

• Develop audience strategies leveraging first-party data, lookalike audiences, contextual targeting, and state-specific segmentation.

• Negotiate contracts with agencies, networks, platforms, and media vendors.

• Design and manage out-of-home (OOH), television, and radio campaigns associated with launches, promotions, and the sports calendar.

• Coordinate offline media scheduling and synchronize offline efforts with digital customer acquisition initiatives.

• Evaluate offline media impact using geo-lift studies, search lift analyses, and promotional code attribution methods.

• Take charge of the comprehensive paid media budget, forecasting expenditures and new customer acquisition by channel.

• Collaborate with Creative, Brand, CRM, Analytics, and Data Science teams.

• Provide updates on performance, pacing, and strategic recommendations to marketing leadership.

• Implement AI-driven bidding, budget distribution, and targeting technologies.

• Conduct AI-based creative and offer tests, scaling successful outcomes.

• Create dashboards and predictive lifetime value (LTV) and media mix models.

• Collaborate on attribution models for both digital and offline media channels.

• Experiment with emerging AI and advertising technology tools within the ongoing media framework.

⛳️ Requirements

• Over 5 years of experience in paid media or performance marketing, including direct budget management.

• Bachelor’s degree in Marketing, Business, Analytics, or a related discipline, or equivalent professional experience.

• Experience in online gaming, sports betting, or casino environments, familiar with state regulations and responsible gambling practices (preferred).

• Demonstrated success in acquiring new customers and enhancing Return on Ad Spend (ROAS).

• Practical experience with programmatic, mobile user acquisition, and CTV through leading demand-side platforms (DSPs) and advertising networks.

• Proficient in planning and negotiating OOH, TV, and/or radio advertising.

• Practical experience utilizing AI tools for bidding, targeting, creative testing, or predictive analytics.

• Strong analytical abilities in attribution, marketing mix modeling (MMM), and ROAS/LTV assessments.

• Proficient in Excel, SQL, and marketing analytics tools.

• Effective communicator, comfortable presenting strategies and outcomes to senior leadership.

🏝️ Benefits

• Utilization of the Metaview AI-powered note-taking tool during interviews for capturing recruitment notes.

• Commitment to being an equal opportunity employer.

• Reasonable accommodations available for applicants with disabilities.