Senior Demand Generation Manager

This is a fully remote position, open to applicants in North Carolina, +1 more state.

📋 Description

• Create and implement demand generation campaigns via email, webinars, nurturing programs, and Account-Based Marketing (ABM).

• Assist the company, sales, and regional teams in meeting revenue and pipeline targets across North America, EMEA, and APAC.

• Oversee marketing funnel deliverables, campaign schedules, workflows, and interdepartmental dependencies.

• Manage the strategy for email, webinar, and nurturing programs, including channel strategies, audience targeting, and creative direction.

• Collaborate with paid media to ensure alignment of direct-channel programs with paid advertising initiatives.

• Work together with content, brand, market strategy, regional, business development, and sales teams.

• Track and optimize key performance indicators (KPIs) such as net new leads, Marketing Qualified Leads (MQLs), opportunities, pipeline contributions, and return on investment (ROI).

• Refine targeting, segmentation, cadence, and creative strategies based on performance metrics.

• Oversee the measurement of campaign performance and convert data insights into strategic decisions.

• Establish standardized reporting frameworks for regional performance.

• Lead the execution of regional demand programs following the awareness handoff.

⛳️ Requirements

• Bachelor’s degree and over 5 years of relevant professional experience.

• Proven history of executing successful multi-channel demand generation campaigns that yield measurable lead and pipeline growth.

• Strong expertise in email marketing, webinars, lead nurturing, and account-based marketing.

• Experience in leading and managing demand generation programs across various regions or business units.

• Proficiency in Salesforce and Marketo or similar marketing automation platforms.

• Familiarity with 6sense or comparable ABM platforms.

• Exceptional communication, writing, and organizational abilities.

• Strong project management skills and the capability to thrive in a fast-paced, cross-functional environment.

🏝️ Benefits

• Hybrid schedule allowing for both in-office and remote work.

• Option for fully remote work.

• Relocation assistance available.

• Reasonable accommodations for individuals with disabilities.

• Commitment to equal employment opportunities and fostering an inclusive workplace.